Pretty, aren't they? And just as sharp.
Meet our crew, a diverse and talented team of account managers, programmers, writers, designers, producers, and strategists with the chops to knock your socks off. Unless you’re already barefoot, then we’ll just resort to tickling and toe pulling. Maybe even a wet willy if you’re lucky—and willing.
Click around to learn a little more about them. We’ve been told that our creativity tends to rub off on people, so don’t be surprised if you feel a heck of a lot cooler when you’re done.
Media Strategist & Buyer
Associate Account Coordinator
Senior Account Manager
Digital Marketing Manager
Digital Marketing Coordinator
Finance and Operations Manager
Dana Cassell is a digital marketing enthusiast, college professor, and marketing specialist. Since 2003, she has worked in digital and brand marketing for major brands The Orlando Sentinel, Bright House Networks, and Orlando Health, among others.
She holds a Bachelor of Arts Degree from the Temerlin Advertising Institute at Southern Methodist University, a Master of Arts from The University of Texas at Austin, and a Certificate of Achievement in Web Analytics from The University of British Columbia.
Dana teaches courses in marketing, advertising, and sales at Valencia College, and occasionally speaks to professional groups about digital and brand marketing management.
As the Marketing Coordinator, Liliana helps develop a strong relationship to ensure that the new business process of BIGEYE is seamless. From collaboration on design, marketing collateral, and the creation of proposals and the onboarding process, Liliana is here to show you why BIGEYE is the right fit for you and your business.
A graduate of Flagler College with a Bachelor of Arts in Communications and a Bachelor of Arts in Graphic Design, Liliana brings years of design and professional communication experience along with customer service and client relations from various industries. Prior to joining the BIGEYE team, she spent the last five years working at The Walt Disney Company and had a hand in the guest experience by joining the Guest Relations team.
Throughout college, Liliana worked for various non-profits in the North Florida region including Learn to Read of St. Johns County and The Cummer Museum of Art and Gardens gaining experience in writing and public relations. Liliana has a passion for history, obviously Disney, traveling for music festivals, boating, hiking, and all things Harry Potter (shhhh, don’t tell Mickey).
Media Strategist & Buyer
Krystal is a seasoned marketing professional with years of experience developing and implementing integrated marketing campaigns from both the media and agency sides of the industry. She brings an extensive knowledge of the media landscape, and a commitment to excellence and innovation to the BIGEYE team. After completing her undergraduate and graduate degrees at the University of Central Florida, Krystal began her career managing a print shop with a team of graphic designers for large format print and mass print production. She then transitioned her career into the Radio field working at CBS Radio & Digital Interactive Media helping clients like USAA, PNC Bank, Fields Automotive Group, and Universal Pictures. Krystal then transitioned to the agency side of the industry and has had the pleasure of working with clients to develop national, local, and multi-market media campaigns for clients such as Premier Care in Bathing, Medical Alert, Connect Hearing, KEL Attorneys, OnDeck, Woodbury Health Products, and within the Tort Law industry.
Matt is BIGEYE's go-to video production guru, capable of executing a successful shoot, no matter the complexity. He uses his production expertise to manage crew, gear, and lighting to ensure the perfect shot - channelling the innovative and inventive spirit of 80’s TV legend "MacGyver" in nearly everything he does.
Whether building and flying his own camera-mounted quadcopters before it was the trendy thing to do, modding a camera to shoot in 4k resolution and ultra slow motion, or rigging an egg timer to shoot a 180 degree time-lapse, Matt’s creativity pushes BIGEYE's video projects from average - to awesome.
Associate Account Coordinator
Lyndsey serves as an Account Coordinator at BIGEYE and is an extremely important member of the account team. Lyndsey's bubbly personality is incremental in how well she builds relationships with clients and aids her as she juggles being the liaison between the account and creative teams.
Lyndsey graduated from the University of Central Florida, where she studied Advertising and Public Relations. Before joining BIGEYE, she spent a year promoting women’s leadership development at college campuses around the country as a Leadership Consultant for Alpha Delta Pi Sorority. She loves the performing arts, online shopping, travelling with her friends and family, and all things social media. She is known for her ability to make you feel immediately comfortable and welcome, and her ever-present positive attitude is incredibly contagious.
Senior Account Manager
Prior to joining BIGEYE in 2011, Sandra was in media as an Account Executive for broadcast television with Orlando’s NBC affiliate, WESH 2. She possesses a comprehensive knowledge of media, and an advertising acumen that allows her to offer fresh perspective and insight to clients of all sizes, with needs of varying scopes. As Senior Account Manager, she’s committed to exceeding client’s expectations and developing strong client relationships . She has partnered with national and international accounts including Disney, ESPN, Greystar, Nielsen, and Orlando Regional REALTOR® Association among others.
With a steadfast commitment to obtaining ongoing expertise through partnership with her peers, Sandra currently serves as Membership Chair of the American Advertising Federation-Orlando.
Digital Marketing Manager
A social and digital marketing guru with an innate knack for generating captivating content, Tim serves as BIGEYE's Digital Marketing Manager. Possessing an unbridled passion for creative content writing, he joins the agency after most recently serving as Digital Marketing Team Lead at Orlando-based agency, &Barr.
Quick to master new technology, Tim provides unmatched digital marketing expertise to valued clients in a vast array of disciplines and industries and is highly proficient in campaign tracking and analysis using a number of key digital monitoring channels. He's also a basketball playin', rock climbing, space, and Phish lovin', uber-proud University of Central Florida Knight.
A proud Orlando native, Sarah graduated from the University of Central Florida with a degree in communications. She brings previous expertise as an account manager at a local advertising agency, as well as experience in event and project management. Throughout her career, Sarah has worked with clients including Universal Studios, Wood Group and the American Lung Association. She is passionate about advertising and client services, enjoying building lasting relationships with clients and the collaboration between agency departments to achieve stellar creative with measurable results.
When not serving clients at BIGEYE, Sarah enjoys cheering on her favorite teams: the Green Bay Packers and Orlando City Soccer Club, and volunteering as a tutor with the Adult Literacy League.
Justin established BIGEYE in 2002, and in the years since, the agency has evolved and thrived, with partnerships including Fortune 500 companies GE, Disney, Marriott, and Sprint. Justin’s creative mind, and his knack for strategy and development, continues to drive BIGEYE to the forefront in advertising throughout the southeast.
A visionary, he sees things in their entirety - driving a project’s scope, and leading his team from conception to overall campaign execution. He is exceptionally proud to manage a team of highly talented individuals, while simultaneously possessing a knack for relating to valued clients and their ever-changing needs.
Innovative ideas and detailed execution are a hallmark of our creative director’s magic touch. Spanning a diverse career of 15 years in the agency world, Seth has contributed his unique blend of tactical and creative approaches to various departments, from roles in account planning and media, to copywriting and design—all of which bestow a unique perspective of agency life that very few are able to see and experience. As Creative Director, Seth maintains a high standard of creative style and tone that is implemented throughout the design department, ensuring that briefs are detailed and precise and that resulting work is both creative and strategic. Nothing leaves the department without his stamp of approval. Seth’s core passion lies in high-concept visual design carried out amongst broad integrated campaigns—from print and web, to digital and video—and beyond. Seth is a pop culture aficionado and known to spot trends in design, music, and fashion in their earliest forms. He pairs that skill with a love and respect for classic design traditions. Seth is a graduate of Louisiana State University, and has had a colorful past growing up on a southern Louisiana sugarcane farm surrounded by Cajun family and friends. His career has been decorated with awards and accolades recognizing his creativity and dedication to the world of advertising.
Ashley brings nearly 10 years of marketing and public relations expertise to BIGEYE. She has gained invaluable experience partnering alongside a number of large national brands, including Optum, Leeann Chin, and NeoPath.
She began her career as an Intern with the Minnesota Vikings, and most recently, Ashley served as Senior Project Manager at Wingnut Advertising in Minneapolis, where she was instrumental in coordinating daily production efforts for the agency, while serving as a key contributor to the account team.
When she isn't providing exceptional client service, Ashley enjoys spending time with her husband, John, sons, Jett and Steele, and their Morkie, Zoe.
Rhett is a skilled designer and graduate of Valencia College. When he isn't exploring the world of Adobe or creating new masterpieces, he proudly admits to enjoying spending his time absorbed in all things "geek.”
An avid fan of “Star Wars,” comic books, and movies - but not necessarily in that order, Rhett is also the self-appointed Orlando Magic Team Historian, and loves to discuss the latest sports news with anyone willing to lend a listening ear.
With a keen interest in partnering with his peers in the industry, Rhett also serves as Board Member for AIGA Orlando.
After walking through a variety of career paths, including a photography and video editing, Jessica found her passion in Web Development. Since then, she hasn’t looked back and has her home at BIGEYE. She carries a Communications Degree from Southeastern University and a Full Stack Web Developer Certificate from UCF's Coding Bootcamp. Her passion for learning combined with her love of certifications continues on as she currently works towards her Ruby Certification.
When she's not fully embedded in code (see what we did there?), she is working out at the gym with friends, playing Zelda, or tech-ing it up with Orlando Devs. Jessica is a huge part of making the magic happen at BIGEYE and we are so happy to have her be apart of our family!
Digital Marketing Coordinator
As a Digital Marketing Coordinator for BIGEYE, Kelly assists on all the exciting things occurring behind the scenes for any campaign with a digital component. With the digital world constantly changing, we always want provide the most up-to-date strategy for our clients. Kelly is a huge part of making that happen, along with the rest of the digital team.
Being both born and raised locally, Kelly is an Orlando native in every sense of the word. Graduating from the University of Central Florida with a Bachelor of Arts in Human Communication, Kelly brings years of professional and client relations experience with her. Prior to attending college, Kelly spent several years living and working in Sydney, Australia working for a local Marketing agency. It was during that time, that she discovered Marketing and Advertising was the right career for her.
Outside of the workplace, Kelly leads a very active lifestyle. When she’s not hunting down a new restaurant to try or running around at the gym, she’s working to figure out her next travel adventure.
Finance and Operations Manager
Jason came to BIGEYE with an extensive education and a great deal of experience in finance and operations. Here at BIGEYE, he is our one and only Finance and Operations Manager and expertly takes on many tasks around the office to keep our office running smoothly. He is also responsible for monitoring the financial health of the company by tracking agency financials and driving profitability. Jason received his Associate's Degree in Business Administration from Valencia State College, his Bachelor's Degree in Accounting from the University of Central Florida, and is currently working towards his Master of Accounting from Nova Southeastern University.
Besides being excellent at his job, he also loves to go surfing on the shores of Playalinda beach and fishing at Mosquito Lagoon. When he's not at the office, he can be found cheering on Orlando City Soccer and volunteering with TOPSoccer, U.S. Youth Soccer's community-based training program for young athletes with disabilities.
Kelsey joins us with a background in the life of advertising agencies and serves as an Account Coordinator here at BIGEYE helping to ensure our clients’ needs are handled efficiently and with care. She is essential to the BIGEYE team and comes to us with over five years experience in advertising. Kelsey holds a Bachelor of Science in Advertising from the University of Florida and gained experience in both digital and traditional agencies and strives to understand the extensive world of both avenues.
Beyond BIGEYE walls, Kelsey enjoys exploring Orlando lakes on her boat, traveling for UF football games, and hosting many backyard BBQs.
Yavi is a gifted developer and joins BIGEYE after graduating from the University of Central Florida with a Bachelor of Science in Information Technology as well as a Full Stack Web Developer Certificate where he acquired vast experience in programming and coding. He participated in UCF's Coding Bootcamp where he fell in love with all things coding and gained a great passion for front-end coding and new web technologies.
When he’s not busy learning all things coding, he enjoys spending his free time at the beach, traveling, or visiting Orlando’s many theme parks. His favorite TV shows include Game of Thrones and Westworld where he breaks away from the world of advertising.
LeAnne is our one and only Agency Coordinator, and a vital member of the BIGEYE family. She keeps the ball rolling at BIGEYE (no pun intended, as her last name is "Ball"), ensuring that we create a positive and productive environment for both our clients and employees. From managing the agency calendar, scheduling all internal and external meetings, and working with our marketing team on community outreach and public relations efforts, LeAnne is our go-to girl.
LeAnne graduated from the University of Central Florida, where she studied Human Communication with a minor in Mass Communications. Before graduating and joining the BIGEYE team, LeAnne was heavily involved with UCF's largest philanthropy, Knight-Thon, which benefits Children's Miracle Network Hospitals - more specifically, our local children's hospital Arnold Palmer Hospital for Children. She has always had a love for serving others who are less fortunate. In her free time, LeAnne loves painting, cheering on her sports teams, traveling with her friends and family, and all things interior design.
Nicole is our Project Manager and an integral part of our BIGEYE team. She manages the production schedule of our agency, which includes, but is not limited to building out timelines, tasking internal team members, and monitoring budgets to assure that projects are completed on time. She works closely with the Account Management and Design team to facilitate proper project flow. From scheduling internal team meetings to reviewing project files, Nicole monitors your project every step of the way and is an intricate part of the BIGEYE family.
Nicole graduated from the University of Florida where she received a Bachelor's degree in Public Relations and Communications. While attending UF you could always find her cheering on the Gators at a variety of sports games. She was also heavily involved in promoting Dance Marathon, which is UF's largest student run organization that benefits the Children Miracle Network. Overall, Nicole enjoys to surf, travel and hangout with her family and friends during her free time. Rain or shine you can always catch her at The Swamp cheering on Gator Football.
Nicole joined BIGEYE originally as an intern and became our latest designer to join the team. She is an incredibly talented drawer and brings a new perspective on creativity to all of our internal and client-based work. She is originally from Pennsylvania and graduated from Full Sail University with an Associate's degree in Graphic Design. Nicole graduated valedictorian of her class with several course director awards, an advanced achievement award, and was offered the opportunity to display her work in the student showcase as well.
Nicole is a fashion guru and loves to express her creativity through her style every day. She ideally is found at the beach anywhere and anytime possible. She loves reading books that everyone else finds boring and is talented in playing multiple instruments including, the flute, trombone, guitar, ukulele, and percussion.