Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with …
Why Digital Video is Such a Good Idea for Your Brand Read More »
What do you think of when I say “optimization?” I’m willing to bet most of you think in terms of search engine optimization, the art of getting your website and web content into the highest placement on related search engine searches. That tricky thing called SEO is as much of an art as it is …
A Few Simple Steps for Effective Content Optimization Read More »
As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff. The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our …
Simple Marketing Tips and Tidbits You Need To Know Read More »
ORLANDO, FLORIDA – February 24, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, Florida, was honored with seven American Advertising Awards, formerly the ADDY® Awards, at the recent American Advertising Federation-Orlando American Advertising Awards Gala held at The Ballroom at Church Street in downtown Orlando on Saturday, February 22, 2014. BIGEYE’s public …
The American Advertising Awards of February 2014! Read More »
It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though …
Three Personal Branding Tips To Inspire Your Branding Read More »
Recently, I had a chance to see Her, the Spike Jonze-directed film about a man who falls in love with a human-like operating system. It is a wonderful film, and certainly is deserving of its place as an Academy Award-nominated film this awards season. However, plot details aside, watching the film led me to think …
Hyper Targeted Advertising in a Spike Jonze World Read More »
In the era of the internet, it’s easy for the most amazing resort experiences to get lost in the endless stream of advertising and digital content. With so many resort options, resort marketers who truly want to break through the noise have a variety of tools in their arsenal to help them make the most …
7 resort marketing tips to help your bookings skyrocket Read More »
In the hospitality business, it’s sometimes necessary to slash budgets, and unfortunately, sometimes the people who suffer that the most are the people in the marketing department. Hotel and resort managers may be hesitant to invest money in projects unless they can see a clear return on investment, which is sometimes not easy to prove …
Resort Marketing Tips That Turn Small Budgets Into Big Results Read More »
Email can be a drag. You’ve seen it – the constant emails from businesses begging for your money, offering not-so-great “deals” and “limited time offers,” emails that you immediately delete or leave as unread, depending on whether you’re super organized, or are a bit of an email hoarder, like me. But wait… every once in …
Email Marketing Strategies To Ensure Higher Open Rates Read More »
If you have any sort of introverted qualities, you probably understand that it can take quite a bit of work to muster up the courage and energy to take that first meeting or introduce yourself to someone new. According to the team at our Florida advertising agency, the first impression you make on a person …
Branding Strategy Tips That Make an Awesome Impression Read More »
