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How to Create an Effective Hospital Marketing Plan

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Marketing plan development is the most important step in executing a solid hospital marketing initiative. After receiving business objectives, the marketing team should create a plan to address the objectives. If the business objective is to increase market share by 2%, the marketing plan would include budget, initial measurement, research, campaign strategy, measureable campaign performance …

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5 Creative Ideas for Local Business Marketing and Advertising

5 Creative Ideas for Local Business Marketing and Advertising

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Your business is doing well, but you know it could be doing better. You’ve tried all kinds of things, but aren’t seeing the results you want. Well, the team here at our Orlando ad agency wants to offer you five creative ideas to help you improve your local business marketing. 1. Sponsor a little league …

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The Relationship Between Customer Service And Marketing

The Relationship Between a Customer Service Strategy and Marketing

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Once upon a time, marketing and customer service were completely separate entities. Particularly in areas where there was slight competition, bad customer service didn’t matter because people had only limited options; for the most part, entities such as the post office and DMV still function like this. However, as the world has become more global, …

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3 Questions to Ask When Creating Brand Preference in Moms

Leave a Comment / Audience, Audience Analysis, Branding, Identity, Implementation, Messaging / By

For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …

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Top seven Tips to Stretch a Small Marketing Budget

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It’s been said that limitations are the key to creativity. If you have millions of dollars to throw around with marketing, chances are, you’re going to end up spending a fair bit of it on things that don’t actually work…that’s precisely why small marketing budgets can be a blessing in disguise. If you’re working at …

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How to Develop a Social Media Strategy for Your Personal Brand

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When most people log into Facebook, it’s not usually because they’re thinking about how to improve the strength of their personal brand. However, if you ask the best marketers at our Orlando marketing agency, they’ll tell you that they’ve learned how to carefully curate a personal social media strategy to reflect who they are. It’s …

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Why Digital Video is Such a Good Idea for Your Brand

Why Digital Video is Such a Good Idea for Your Brand

Leave a Comment / Branding, Creative & Production, Motion Graphics, Strategy & Positioning, Video Production / By

Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with …

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A Few Simple Steps for Effective Content Optimization

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What do you think of when I say “optimization?” I’m willing to bet most of you think in terms of search engine optimization, the art of getting your website and web content into the highest placement on related search engine searches. That tricky thing called SEO is as much of an art as it is …

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6 Jaw Droppingly Simple Marketing Tidbits We Bet You Didnt Know

Simple Marketing Tips and Tidbits You Need To Know

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As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff. The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our …

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