Outside of social media marketing, I hear it everywhere. “Follow me, and I’ll follow you back!” and advice suggesting that a Twitter user follow every one of their own followers. Usually, this is the type of thing said by motivational speakers, life coaches and other types of people who don’t truly understand marketing. To some …
Why Follow-for-Follow Creates an Inauthentic Brand Experience Read More »
Nearly every day, on websites as varied as LinkedIn and Psychology Today, I see emphasis on the importance of building your networking strategies in order to further career and business opportunities. There is a significant level of truth in the old adage that: It’s not what you know, it’s who you know. People I’ve known …
New Networking Strategies for Building Connections Read More »
Over the past two decades, Moms have controlled up to 80% of household spending. When you break it down, they are not only buying for themselves but for many other age groups and demographics including adults, babies, tweens, teens, males and females. By putting in some consideration and tailoring your marketing campaigns to fit this …
Is Your Marketing Campaign Mom-Friendly? Learn Why It Should Be Read More »
You walk into a museum, and you find yourself surrounded with relics from the world around you. Sure, you can experience each item by looking at it, and you can even go on a tour. But what if you could experience the entire process using interactive features that embrace technology, by using your iPad or …
What is Old is now New: Learn Museum Marketing in 2013 Read More »
Sometimes, the rapid speed of technology makes me feel older than my years (and I’m not even that old!). Back in my day, we didn’t have tablets or smart phones – most people didn’t even have computers. We had to communicate to one another by dialing them on a home phone, and, if my parents …
Understanding How Young People Use Technology Today Read More »
YouTube is a fascinating website. Make a hit, and you might have exposure to more than a billion people. But, make a dud (or even a good video that just doesn’t get any traction) and you may find yourself out thousands of dollars, with little to show. That’s because there’s a science to creating and …
Recognize The Importance of Seeding A Branded Video Read More »
Nearly every professional sports team has at least a few die-hard fans, the types of fans who hold season tickets and will tell you that they haven’t missed a game in over two years. These are the fans who are happy and relieved when their teams win, but become physically angry when their teams lose. …
Why Sports Marketers Should Target Influencers For Their Brand Read More »
To learn more about BIGEYE‘s creative services or to find out how to get your very own infographic for your business, designed by our super-creative team, contact us today! July 4th By Seth Segura Posted on July 3, 2013 A collection of interesting facts and figures… On July 2, 1776, the thirteen colonies …
You’ve read our previous post about the importance of content strategy for real estate agents, and you’ve decided it’s time to get started in growing your business through content marketing. But, this beckons another important question: What types of content should you provide? In tackling this question, it is important to look to matters of …
Content Strategy Tips for Real Estate Agents You Need To Know Read More »
Business intelligence sounds like something out of a spy movie. Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick. In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …
Marketing Is Now Smarter with Business Intelligence Read More »
