Technology is moving at a phenomenal pace. Technologies we thought would never die are now obsolete, and the items that are here to stay have gotten fundamentally better in the past couple of decades. The emergence of a technology-driven era shows no signs of stopping anytime soon. Long ago, advertisers were responsible solely for creating …
What Do Don Draper and Thomas Edison Have in Common? Read More »
Let’s face it – there are entire industries dedicated to physician marketing tactics. Men and women across the country attend conferences to help learn about strategies for growing their practices. But how many of these ideas are actually good?If your current physician marketing strategy involves simply creating Facebook and Twitter accounts that you don’t use, …
Physician Marketing Techniques to Help Grow Your Practice Read More »
Whether a nonprofit or for-profit company, business is business and both share many of the same needs and productivity issues. Not your traditional web host, Google Apps provides businesses with an integrated platform for email, document sharing, file storage, real time communication, scheduling solutions, website design and management. Google offers a combination of their greatest …
Using Google Apps for Non-Profits Is Changing the Game Read More »
It’s baseball season, and your whole family is excited to eat some peanuts and Crackerjacks while watching your home team hit home runs into the grandstand on a warm spring day. Except, there’s a problem. Your team is on a horrible losing streak, with no end in sight. After a few games of watching loss …
Create a Winning Content Marketing Game Plan With This Guide Read More »
In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining. These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …
How to Reach the Female Sports Fan In Your Market Read More »
It’s proven that customers you are connected with on Facebook spend 2 times more with your business than those that are not connected with you. From a Florida advertising agency like us to a mama baking cookies and cakes out of her home, every business can benefit from a little Facebook advertising. Here are a …
Facebook Ads: Learn Some Best Practices You Should Use Read More »
Almost every day, I see a campaign and think of how, if I’d had that marketing budget, I could make it bigger, better and more engaging. But unfortunately, the reality is that small businesses often have tight marketing budgets, and are unable to undertake the elaborate marketing efforts that someone with a multi-million dollar budget …
Grassroots Marketing Ideas for Small Business Owners Read More »
Consumers’ expectations for instant information gratification is at an all time high according to comedian Louis CK and other statistical findings. As trivial as the information may be, a picture of Axel Rose or a YouTube clip of a cat jumping into a box, mobile users expect to have information readily available at their finger …
The Power of Going Mobile, And Why Your Business Needs To Read More »
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers …
How to Market to Moms: Night Time is the Right Time Read More »
Klout is a funny concept. Basically, it’s an internet popularity contest. It uses an algorithm, pulling from sources such as Facebook, Twitter, Instagram and LinkedIn to put a number to your “Standard of Influence.” Engage with the right people, and a lot of them, and sit back as your Klout score rises. People put a …
No Doubt About Klout: It Matters – But Is That Good or Bad? Read More »
