Almost every day, I see a campaign and think of how, if I’d had that marketing budget, I could make it bigger, better and more engaging. But unfortunately, the reality is that small businesses often have tight marketing budgets, and are unable to undertake the elaborate marketing efforts that someone with a multi-million dollar budget …
Grassroots Marketing Ideas for Small Business Owners Read More »
Consumers’ expectations for instant information gratification is at an all time high according to comedian Louis CK and other statistical findings. As trivial as the information may be, a picture of Axel Rose or a YouTube clip of a cat jumping into a box, mobile users expect to have information readily available at their finger …
The Power of Going Mobile, And Why Your Business Needs To Read More »
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers …
How to Market to Moms: Night Time is the Right Time Read More »
Klout is a funny concept. Basically, it’s an internet popularity contest. It uses an algorithm, pulling from sources such as Facebook, Twitter, Instagram and LinkedIn to put a number to your “Standard of Influence.” Engage with the right people, and a lot of them, and sit back as your Klout score rises. People put a …
No Doubt About Klout: It Matters – But Is That Good or Bad? Read More »
For a company taking its first shot at creating video content, it can be overwhelming to walk into a meeting room for the first time to create a digital video strategy. Often, new content creators are unfamiliar with the actual costs and types of teams needed to help successfully create and distribute digital video content. …
Video Production 101: What You Need To Know Before Doing Video Read More »
The way everyone is talking about it, it could have been an announcement from NASA about life on another planet, or a miracle performed on earth in front of thousands of witnesses. It’s all over newspaper outlets, television, social media sites, mobile phones and popular blogs (including this blog from your favorite Orlando ad agency!). …
The Pope’s Election as a successful Marketing Campaign Read More »
As marketers, the team at our Florida advertising agency is well aware that younger generations aren’t consuming media in the way that we did growing up. Many young adults don’t even own televisions – they can get their media from a variety of sources such as Hulu, Netflix and YouTube . This also has added side effects. While Hulu …
Get More Shares on Your Video Content With This Guide Read More »
With over 400 million users, Google + is a marketing opportunity you can’t pass up. We recommend incorporating Google+ into the social media aspects of advertising campaigns for all of our Florida advertising agency clients. With an average referral rate, there is good potential for your business to get some great promotion from it. Take …
Which Brands are Using Google+ in an Innovative Way? Read More »
Cats and kids have long ruled the online viral video scene, with images of dancing babies and cats doing, well, pretty much anything, flooding our inboxes daily. Just how much do people love videos? A recent ComScore study revealed that 181 million U.S. Internet users watched nearly 37 billion online content videos in April of …
Not Just For Cats & Kids: Up Your Marketing Campaigns With Videos Read More »
Earlier this year, I wrote a post about the impact of content marketing in 2013. Since that time, more than a few people have wanted to know more about what I meant… what is content marketing? How can I use it to help grow my business? Is it expensive? So, I thought it would be …
Content is King at Our Florida Advertising Agency Read More »
