You’ve read our previous post about the importance of content strategy for real estate agents, and you’ve decided it’s time to get started in growing your business through content marketing. But, this beckons another important question: What types of content should you provide?
In tackling this question, it is important to look to matters of time and budget. A real estate agent’s time can be limited, and realtors often find themselves trying to squeeze out a few minutes between back-to-back client meetings and an afternoon open house. Luckily, for time-crunched real estate professionals, there are a variety of services to help increase efficiency. For instance, agents can virtual assistant via Task Rabbit can help manage social media accounts, while a freelancer via eLance can assist with generating content for your blog. Agents looking to develop a top-tier content strategy can contact our Florida advertising agency to learn more about the best methods to grow their business by optimizing return on investment.
Content strategy should be budgeted as part of overall marketing costs. If hundreds of postcards and expensive stationery aren’t generating results, consider investing those costs instead into digital strategy. Certain blogging networks like WordPress allow users to build for free, and allow them to host blogs on their own domains, which individuals can acquire for just a few dollars a month.
Here are some content opportunities to consider while developing content strategy.
Blog Networks: Blogging networks are great starting points for real estate agents interested in building their practices. Realtors can offer expertise about the state of the local market and other topics of interest to potential buyers and sellers.
Facebook: For some real estate agents, it may help to have both a personal page and a business page. On the business page, realtors can showcase new listings, offer caption contests with small prizes as rewards, and post trivia about local neighborhoods. Agents can also use Facebook to link to blogs posts, exposing these posts to a broader audience.
Twitter: Twitter is a quick and easy way to send a message, and the 140-character limit ensure short, concise updates. Try using Twitter to link to your blog and to link to new listings.
Quora: Quora is a great tool for industry experts. The allows individuals to anonymously ask questions about topics of interest to them, and allows others to answer. Each time an individual answers a question, the site lists the answerer’s credentials, plus links to any website or other information that professional provides. This is a great resource for real estate agents, as some of the questions are specific to localities (check out this listing of nice neighborhoods around Orlando, and think about how a real estate agent might be able to provide expert advice).
LinkedIn: LinkedIn is the number one site for business networking. Again, it’s a place where real estate agents can share links to their blogs and other content. However, LinkedIn also makes the referral process much easier. If a second-degree connection is looking for a home, and a first-degree connection sees it, then that person can easily refer the potential client to you through a LinkedIn introduction.
YouTube: More commonly known for dancing hamster videos, YouTube is actually a great resource for DIY instructional films and informative videos. A real estate agent can create web videos cheaply and quickly to answer questions common to their field.
If done correctly, content marketing can help real estate agents build stronger, more fulfilling practices. For more information about how our Orlando marketing agency can help you develop and implement your content strategy for optimal results, contact us for a consultation.