Groundhog’s Day is this Saturday, February 2! Will it be six more weeks of winter? Well, if winter means highs in the 80s like it’s been here in Florida then I guess it doesn’t matter if Phil sees his shadow or not since we only have two seasons here… HOT and HOTTER! We decided to …
Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as …
The $3.5 Million Question: Why Superbowl Ads Are On the Money Read More »
If you’re like me, you pretend to be “in the know” on all things digital. I’m not saying that I don’t “try” to fully understand; it’s just a bit confusing at times. Search Engine Optimization (SEO) is one of those digital concepts that I just couldn’t quite get a grasp on. So to save you …
The Complete Idiot’s Guide To Search Engine Optimization Read More »
We are very happy to announce the arrival of Senior Graphic Designer Dori Hejtmanek to BIGEYE. Previously, Dori worked with the Progressive Communications Design Group for more than 14 years. She joined our team in early January. During her career, she has worked with a long list of impressive clients, including the Kissimmee Convention Bureau, …
Marketing News: Dori Hejtmanek joins the BIGEYE creative team! Read More »
Launched in the summer of 2005, Etsy, the purveying marketplace for hipster crafts, generated more than $2.4 billion in gross merchandise sales, had 1.6 million active sellers, and 24 million active buyers in 2015. I think it’s safe to say this New York based crafting empire must be doing something right within its marketing and …
Etsy: Hipster Crafting Haven and Marketing Smarty Read More »
Hospital marketers are in a tough position when it comes to pleasing physicians. Doctors, surgeons and specialists typically have years and years of expertise, and often believe that their ideas and personas warrant marketing and publicity recognition. Many times, this is true – a long list of award-winning services may entice people to choose your …
Patients are a virtue: A look into hospital marketing Read More »
I’m not always one for resolutions, but this year sees more reasons for change. In 2012, we saw what a major role social media and digital strategy played in the presidential election – many people have gone on the record to say that one of the primary reasons for Romney’s defeat was the lack of …
New year, New plan: Resolve to revamp your strategy in 2013 Read More »
In some ways, email marketing is a necessary evil. It’s a cheap and efficient way to reach all of your former customers, colleagues, subscribers and anyone else that’s randomly ended on your list. It’s today’s version of direct mail marketing—only worse, in that it’s so cheap that nearly every company in existence can afford to …
The Write Way: Six tips for better email marketing Read More »
As a part of BIGEYE, an Orlando video production company, we are very proud to have the Arnold Palmer Hospital For Children as one of our notable clients. They are viewed as the leader in pediatric care in Central Florida. In 2006, the Arnold Palmer Hospital decided to specialize its care for women and children …
BIGEYE’s Video Production: Annika Sorenstam & Arnold Palmer video Read More »
Hospital marketers face challenges unique to their profession. Marketing often entails informing the public of staff accomplishments, explaining new physician services, or simply building awareness within the community. Successful hospital marketers integrate both digital strategies and direct contact within their locale. Such hospitals may also need to focus on hosting events and building direct relationships …
Four important Facebook tips for hospital marketers Read More »
