Mobile apps are all the rage. There are literally thousands of apps in the iTunes app store, with more and more created every day. You have an idea for how you think you might be able to grow your business through a mobile app, but you’re not entirely sure. However, since everyone else is doing …
Want to launch a mobile app? Ask yourself these questions first Read More »
According to a Washington Post report published on Tuesday, the National Oceanic and Atmospheric Administration (NOAA) reported that 2012 was the hottest on record for the lower 48 states, indicative of a trend of hotter, drier and potentially more extreme weather. The scientists reported that, while some of this increase is due to cyclical weather …
How three businesses are turning tech into sustainable business Read More »
It’s a tale of two companies. The first, a major flash sales company that scaled at an unprecedented rate, only to find itself in the trenches within a year of its IPO. The second, a company that organically grew from the ground up with staying power to become one of the leading grocery store chains …
Crash & burn: A story of overzealous growth & what NOT to do Read More »
In a world where children aren’t being taught cursive (because, frankly, who needs it when you have a tablet?), it’s getting harder and harder for marketers to stay in touch with the younger generation. Back in our day, we didn’t have to worry about chargers and crashing devices – in fact, we could just tell …
Multi-screen generations & how to properly market to them Read More »
You know how those banner ads flash across your screen on just about every single web page in existence? Well, they’ve been pretty much unchanged since 1995. Inc. reported last month that content marketing is the wave of the future as part of its series on How (and Where) to Make Money in 2013 (and …
How content marketing will revolutionize brands in 2013 Read More »
Before Twitter, most hospitals connected to potential patients through direct mail marketing, newsletters, press releases and fundraisers. While each of those items is still important to a hospital’s integrated marketing scheme, many hospitals and other health care organizations have also found success using tools created for the digital age. Your hospital already has a Facebook …
Read up on why a hospital really does need a Twitter handle Read More »
Inbox overload is a real problem. Each day, intersparced with the emails I get from Groupon, Amazon.com and Zappos about new products and flash sales, I receive long business emails from potential associates and partners. Sometimes, there’s just not enough hours in the day to go through all of it. So, I’ve compiled a list …
7 tips to improve the impact of your business emails Read More »
It’s a dusty collection of business cards you have over there, isn’t it? You met what’s-his-name at the who’s-he-what for that startup thingy you can’t remember… right? LinkedIn exists to help people find jobs, but it also survives as a networking tool to help people meet and remain in contact with potential business associates. Your …
Your business’s missing link: Using LinkedIn for more sales Read More »
Each year, millions of people around the world use the celebration of the new year to purge and rebuild. This year, while you’re hydrating that New Year’s Eve hangover with Gatorade while eating a greasy cheeseburger, it is also important to reflect on the things that you can do to help build your business. Our …
Your digital revolution begins today: 5 things you must do in 2013 Read More »
It may be the holidays, but if you’re in college, it’s not too early to start thinking about employment prospects for after graduation. People who start their search now will have much better luck securing a full-time advertising agency job fresh out of school than those who put off their job search in favor of …
6 resume tips to help the struggling marketing college grad Read More »
