If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
One of the best things a hospital marketer can do is show genuine knowledge of and respect for physicians’ duties and responsibilities by learning about the service line. This shows a demonstrated commitment to service, and will allow the marketing team to adequately address physician’s concerns with competence. When the marketing team meets with physicians, …
Physician marketing: It’s important to ask the right questions Read More »
There’s a lot of content out there on the Internet about any subject that you could possibly ever want to know about (turns out that woman you recognized on White Collar is actually the girl who played Kelly on Saved By the Bell – thank you, Wikipedia!). This is particularly true in the social media …
13 Social media & marketing blogs to add to your feed right now Read More »
“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?” For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …
Hotel turns traditional hotel marketing strategy upside down Read More »
Think Florida is only good for spring breakers or your grandmother’s retirement community? Of course it’s not – it’s actually an ideal desintation for a marketing company or advertising agency. Our Florida advertising agency thrives in the midst of a state known for its beaches, sunshine and diverse population. What follows are just a few …
Ten reasons why Florida is perfect for an advertising agency Read More »
As busy people with busy lives, we don’t always have the time to sift through a glut of new products and services to decide, for example, what new shampoo to try, or what type of headphones pack the best sound for the cheapest price. That’s why many of the team members here at our Florida …
Encouraging discovery through subscription commerce Read More »
A year ago, Pinterest blew up into popularity so fast that even the founders themselves were astounded. However, a leading question on everyone’s mind revolved around a single question: how could the Internet’s pin board help drive revenue? Pinterest continues to grow in popularity because it offers a visual approach to daily inspiration. Particularly popular …
Pinterest: Helps companies drive innovation & revenue Read More »
On the Monday before Thanksgiving the BIGEYE team piled up in our cars and headed over to the Orlando Rescue Mission. We had the privilege to tour the facility and see some of the amazing things that are going on there. The Orlando Rescue Mission is one of the oldest and largest homeless service providers in …
BIGEYE volunteers help out at the Orlando rescue mission Read More »
Years ago, Black Friday marked the day when stores would stop operating at a loss for the year, and would enter “the black” in terms of the year’s sales. Merchants and their employees would leak deals to consumers to lure them into stores with special offers. This was all done in an effort to clear …
It’s not so black and white: New insights about Black Friday Read More »
We live in an age of convenience. We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.While there are benefits to these conveniences in …
Apps that bleed – A new technology buzz that’s helping diabetes Read More »
