You know how those banner ads flash across your screen on just about every single web page in existence? Well, they’ve been pretty much unchanged since 1995. Inc. reported last month that content marketing is the wave of the future as part of its series on How (and Where) to Make Money in 2013 (and …
How content marketing will revolutionize brands in 2013 Read More »
Before Twitter, most hospitals connected to potential patients through direct mail marketing, newsletters, press releases and fundraisers. While each of those items is still important to a hospital’s integrated marketing scheme, many hospitals and other health care organizations have also found success using tools created for the digital age. Your hospital already has a Facebook …
Read up on why a hospital really does need a Twitter handle Read More »
Inbox overload is a real problem. Each day, intersparced with the emails I get from Groupon, Amazon.com and Zappos about new products and flash sales, I receive long business emails from potential associates and partners. Sometimes, there’s just not enough hours in the day to go through all of it. So, I’ve compiled a list …
7 tips to improve the impact of your business emails Read More »
It’s a dusty collection of business cards you have over there, isn’t it? You met what’s-his-name at the who’s-he-what for that startup thingy you can’t remember… right? LinkedIn exists to help people find jobs, but it also survives as a networking tool to help people meet and remain in contact with potential business associates. Your …
Your business’s missing link: Using LinkedIn for more sales Read More »
Each year, millions of people around the world use the celebration of the new year to purge and rebuild. This year, while you’re hydrating that New Year’s Eve hangover with Gatorade while eating a greasy cheeseburger, it is also important to reflect on the things that you can do to help build your business. Our …
Your digital revolution begins today: 5 things you must do in 2013 Read More »
It may be the holidays, but if you’re in college, it’s not too early to start thinking about employment prospects for after graduation. People who start their search now will have much better luck securing a full-time advertising agency job fresh out of school than those who put off their job search in favor of …
6 resume tips to help the struggling marketing college grad Read More »
12.21.12. The end of the Mayan calendar. Some believe all existence as we know it will cease that day; others see it as a more hopeful time in history—when the many “End of the World” Facebook events are finally removed from their calendars. Whatever the case, let go of your fears and throw inhibition to …
12 things to do in Orlando before the world ends Read More »
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
One of the best things a hospital marketer can do is show genuine knowledge of and respect for physicians’ duties and responsibilities by learning about the service line. This shows a demonstrated commitment to service, and will allow the marketing team to adequately address physician’s concerns with competence. When the marketing team meets with physicians, …
Physician marketing: It’s important to ask the right questions Read More »
There’s a lot of content out there on the Internet about any subject that you could possibly ever want to know about (turns out that woman you recognized on White Collar is actually the girl who played Kelly on Saved By the Bell – thank you, Wikipedia!). This is particularly true in the social media …
13 Social media & marketing blogs to add to your feed right now Read More »
