The BIGEYE Team excitedly ran to the corner of Summerlin and Washington this morning to watch the space shuttle Endeavor’s last launch, only to be blinded by the sun glaring through a thick blanket of clouds. Not to worry, we knew our friends in the Twitterverse would have our backs. As we returned to the BIGEYE …
First Class Seats to the Kennedy Space Center Shuttle Launch Read More »
Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause. On May 14, in …
Ben & Jerry’s Twitter Treats, promotion in a creative way Read More »
What is the fold? This is a reference to the upper half, or above the fold, of the front page of a newspaper which is considered to be premium space.
For those who saw The Devil Wears Prada (c’mon boys, you know you loved it), believe Miranda Priestly when she tells Andy: “That sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually Cerulean … That blue represents millions of dollars and countless jobs and it’s sort of comical how you think …
It’s here, Honeysuckle: A bright idea for Pantone in 2011 Read More »
If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …
What to Expect in Marketing in 2011 and what you need to know Read More »
In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to …
There is Greater Potential of Becoming a Global Brand Read More »
Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video …
How to use viral marketing tactics to promote your brand Read More »
Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow …
How to Identify Different Types of Ad Agencies Right Away Read More »
According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company. To take this a step further, we can say that marketing even begins before the production …
The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and others for commercial activity. No matter what the purpose of the site is, it needs …
