Author name: bigeyeuser

DevonPowers S8E1 1200x675

On Trend: Forecasting the Future with Devon Powers

Leave a Comment / Podcast / By

Trends are the currency of our cultural lives in a global economy built on cycles of disruption and innovation. For the first episode of season 8, we’re joined by Dr. Devon Powers, the author of On Trend: The Business of Forecasting The Future. Devon shares her insights about the global agencies and professionals whose job it is to identify, explain, predict, and manufacture consumer trends. We discuss how these patterns can influence how we all live, work, play, shop, and learn. 

21 BIG 254 Podcast 1200x628 Ep3 R0V0

Gender: Beyond The Binary Episode 3

Leave a Comment / Audience, Podcast / By

Reflecting data from Bigeye’s national study on gender, three members of the LGBTQIA+ community join us for a discussion about consumer products. We hear how brands are embracing nonbinary and unisex products, especially in fashion and beauty, and discuss Gillette’s controversial 2019 “The Best a Man Can Be” campaign. We also learn which consumers are most and least likely to think gendered products are different enough to warrant different versions for men and women.

Nextdoor Blog

Beyond Facebook Advertising for Integrated Digital Campaigns

Leave a Comment / Campaign Creation & Development, Creative & Production, Digital Targeting Services, Insights, Media & Analytics, Media Planning and Buying, Programmatic Buying / By

Most marketers already understand that growing consumer concerns over data privacy have prompted new regulations. Now, the issue has even sparked device updates from manufacturers. Beyond regulations, these companies want to satisfy their customers by offering additional privacy protection. This has an effect on your integrated digital campaigns in more ways than one.

TV 4

How People Watch TV in 2021: Best Tactics for OTT and CTV Advertising

Leave a Comment / Audience, Campaign Creation & Development, Consumer Insights, Creative & Production, Insights, Marketing/Business, Media & Analytics, Media Planning and Buying, Over-The-Top(OTT), Video Production / By

Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.

bigeyelens S7E12 1200x675

#TheBigeyeLens: An Eye on the Future

Leave a Comment / Podcast / By

Coinciding with the launch of Bigeye’s new website and #TheBigeyeLens campaign, this week’s episode explores connections between human eyesight and trend forecasting. We’re joined by two guests: Doctor of Optometry, Dr. Amanda Stebbins in Orlando, and Thomas Klaffke, the Head of Research at TrendWatching, based in Berlin, Germany. With an eye on the future, we hear about the latest advances in correcting vision, and how COVID has accelerated disruptive innovations in retailing.

3 Ways to boost occupancy rate using property management marketing 1

3 Ways to Boost Occupancy Rate Using Property Management Marketing

Leave a Comment / Active Adult & Senior Living, Homebuilder/Construction, Media & Analytics, Media Planning and Buying, Multi-Family, Real Estate, Search Engine Optimization, Student Housing / By

Good property management marketing can bring ideal tenants to your properties easily and effectively. Instead of competing on price or square footage, a well placed ad from a media buying agency or curated social media posts can bring your community, neighborhood, and units to life.Help prospective tenants discover and choose your property with three of the …

3 Ways to Boost Occupancy Rate Using Property Management Marketing Read More »

TimHwang S7E11 1200x675

Advertising, Big Tech, and Artificial Intelligence

Leave a Comment / Podcast / By

Dubbed “the busiest man on the internet”, Tim Hwang joins us to discuss his book, Subprime Attention Crisis. Tim explains how and why he believes the programmatic display advertising ecosystem resembles financial markets prior to the subprime mortgage crash of 2008. We talk about security vulnerabilities when sharing ad data, geofencing, and Washington’s increasing scrutiny …

Advertising, Big Tech, and Artificial Intelligence Read More »

Scroll to Top