Pre-pandemic, 73 percent of US adults surveyed said they were interested in healthy eating, meditation, or fitness. Podcast guest Liz Mazzei is Marketing Director at Provenance Meals. Liz discusses how she has repositioned the Brooklyn-based farm-to-table meal company as a premium health and wellness brand. As Provenance launches nationally, Liz shares her insights about advertising …
When it comes to delivering effective customer experiences, 9 in 10 marketers believe humans are more effective than automation. In this week’s episode, CX expert John Gusiff of Customer Centric Solutions LLC discusses some of the ways in which brands can harness customer experience strategy for growth. John shares his research methodologies and how Design …
Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …
Social Media Trends 2021: Live Audio and Clubhouse Marketing Read More »
Launching season 7, brand marketing strategy expert Sonia Thompson joins us to discuss inclusive marketing. Widespread support for the Black Lives Matter movement signaled changes in consumers’ expectations of brands’ values. As the demographic makeup of the US continues to evolve, Sonia explains how brands can develop cultural intelligence, avoid making performative statements, and suggests …
As the anti-aging product market continues to expand rapidly in the coming years, it’s time to get your anti-aging marketing strategy in shape. Throughout history, nobody has looked forward to getting old, loosing their looks, and declining in health. In the modern, high-tech era, however, people are more youth-obsessed than ever. In effort to capitalize …
Senior Strategist Dana Cassell discusses brand marketing strategies for companies to successfully position themselves for the remainder of 2021 and beyond. IN CLEAR FOCUS: 2020 has been a year of turmoil, uncovering never-before-seen challenges for marketers. In the last year, companies have had to modify their marketing strategies to keep up with shifting consumer habits. …
Basic marketing analytics shows visits and conversions at the point of sale. At the same time, only tracking sales conversions offers limited insight into the performance of overall ad spend. Clear marketing attribution can fill in the blanks. For instance, knowing that a certain eCommerce page or store counter took sales does not account for …
Marketing Attribution 101: Essential to Understanding Ad Spend Read More »
We found out everything you wanted to know about the makes the City of Brotherly Love so great to live in from the people that call it home. Download our Philadelphia, Pennsylvania to review all of the details. Philadelphia, PA: Fast Facts Philadelphia is the 5th most populous city in the US and the 49th …
Everything You Need to Know About Living in Philadelphia, PA Read More »
To engage the notoriously short attention span of internet users, even older brands have recently introduced modern, streamlined versions of earlier logos. Flat logo design refers to the popular trend of using two-dimensional, two-color branding images that don’t contain realistic images, shading, and other enhancements. They’re meant to appeal to contemporary consumers and easily transfer …
Logo Designers in 2021: Make Logos Flat But Not Forgettable Read More »
Gender stereotyping starts early in life. Audience insights agency Bigeye interviews 4 experts on the impact of these stereotypes on consumers’ self-concept. IN CLEAR FOCUS: Gen Z and Y consumers in the US see gender as a continuum rather than the binary of male or female. To discuss issues raised in Bigeye’s national study, Gender: …
