Senior Strategist Dana Cassell discusses brand marketing strategies for companies to successfully position themselves for the remainder of 2021 and beyond. IN CLEAR FOCUS: 2020 has been a year of turmoil, uncovering never-before-seen challenges for marketers. In the last year, companies have had to modify their marketing strategies to keep up with shifting consumer habits. …
Basic marketing analytics shows visits and conversions at the point of sale. At the same time, only tracking sales conversions offers limited insight into the performance of overall ad spend. Clear marketing attribution can fill in the blanks. For instance, knowing that a certain eCommerce page or store counter took sales does not account for …
Marketing Attribution 101: Essential to Understanding Ad Spend Read More »
We found out everything you wanted to know about the makes the City of Brotherly Love so great to live in from the people that call it home. Download our Philadelphia, Pennsylvania to review all of the details. Philadelphia, PA: Fast Facts Philadelphia is the 5th most populous city in the US and the 49th …
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To engage the notoriously short attention span of internet users, even older brands have recently introduced modern, streamlined versions of earlier logos. Flat logo design refers to the popular trend of using two-dimensional, two-color branding images that don’t contain realistic images, shading, and other enhancements. They’re meant to appeal to contemporary consumers and easily transfer …
Logo Designers in 2021: Make Logos Flat But Not Forgettable Read More »
Gender stereotyping starts early in life. Audience insights agency Bigeye interviews 4 experts on the impact of these stereotypes on consumers’ self-concept. IN CLEAR FOCUS: Gen Z and Y consumers in the US see gender as a continuum rather than the binary of male or female. To discuss issues raised in Bigeye’s national study, Gender: …
Psychologist and marketing professor Michael Solomon discusses consumer behavior analysis and how best to connect with today’s chameleon-like customers. IN CLEAR FOCUS: Demographic segmentation is the foundation of traditional marketing – but does it still work? A consumer behavior psychologist and professor of marketing, Michael Solomon discusses his book, “The New Chameleons” highlighting fundamental shifts …
The New Chameleons: Consumers Who Defy Categorization Read More »
Living everything you wanted to know about the makes the Cigar City so great to live in from the people that call it home. Download our Tampa, Florida to review all of the details. Tampa, FL: Fast Facts Tampa is the 48th most-populous city in the US and the second-largest city (by area) in Florida …
Everything You Need to Know About Living in Tampa, Florida Read More »
Creative advertising agency Bigeye interviews visual designer Kathie Baptista, who discusses her inspiration and how her Hispanic heritage influences her work. IN CLEAR FOCUS: This week, we’re talking to tattooed, lipstick-wearing, letter-loving Latina designer, Kathie Baptista. An integral part of Bigeye’s creative team, Kathie explains her creative process and shares her favorite projects. She discusses …
Mend offers a new advertising solution targeting captive audiences via telehealth. Media buying agency Bigeye discusses it with Jessica Neyer, VP, Strategy. IN CLEAR FOCUS this week: Telemedicine has seen greater adoption since the onset of COVID-19. This week’s guest is Jessica Neyer, VP of Strategy at Mend, a patient engagement platform. Jessica shares Mend’s …
A report by Bigeye, an Audience-Focused, Creative-Driven, Full-Service Advertising Agency devoted to creating CBD marketing campaigns that drive conversions. The Quick-Takes CBD is 2021’s Breakout Product Not only are CBD products flying off retail shelves everywhere, the product has ignited a firestorm of cultural conversation and consumer interest. If you’re in the CBD advertising business, that’s …
