Author name: bigeyeuser

biometric research

Using Biometric Research to Measure Customer Reactions

Leave a Comment / Audience, Qualitative Research, Quantitative Research, Uncategorized / By

Biometric research can help measure and evoke responses from customers. See how a market research company helps you understand customers with biometrics. Biometrics refers to measurements and calculations of human features and behaviors. Most people still associate commercial biometrics with security, like thumbprint and facial recognition readers. Yet marketers already use this technology not only to measure …

Using Biometric Research to Measure Customer Reactions Read More »

in clear focus episode 9

Marketing Research for Consumer Insights

Leave a Comment / Podcast / By

Consumer insights company Bigeye’s podcast focuses on the differences between quantitative and qualitative marketing research online tools and techniques. IN CLEAR FOCUS this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike Klotz of Cint, who explains how quantitative research can help us understand consumers’ evolving purchasing …

Marketing Research for Consumer Insights Read More »

market research online communities

Why Market Research Online Communities Make Sense

Leave a Comment / Audience, Qualitative Research, Uncategorized / By

For qualitative research companies, market research online communities provide an efficient, flexible, and robust tool for generating consumer insights. These days, people connect online with each other and with the companies that they patronize. That’s one reason why a qualitative marketing research agency may suggest using online communities to gain a deep understanding of customers. …

Why Market Research Online Communities Make Sense Read More »

internet explorer scaled 1

Why Digital Marketers Should Prepare for the End of IE

Leave a Comment / Media & Analytics / By

Microsoft withdraws support for Internet Explorer. Do you know which browser your customers are using and what that tells you? At about 25 years of age, or about an eon in internet years, Microsoft recently announced the upcoming retirement of Internet Explorer. While the news should not entirely surprise most internet users, especially since Microsoft rolled out …

Why Digital Marketers Should Prepare for the End of IE Read More »

ecommerce marketing 1

Defining Luxury Shoppers in the eCommerce Marketing World

Leave a Comment / Direct-To-Consumer / By

eCommerce marketing is growing, but it takes a different skill to target audience demographics for online luxury goods buyers. A McKinsey report upon the luxury goods sector this year expressed both cautions and reasons for optimism. Because the pandemic has slowed in-person sales worldwide, they emphasized the importance of focusing upon online growth. Not only can …

Defining Luxury Shoppers in the eCommerce Marketing World Read More »

PodcastHeader StevenHauck 1200x675 1

Signage for Multifamily Property Developments

Leave a Comment / Podcast / By

Multifamily marketing agency Bigeye’s podcast this week focuses on property signage and the value of a cohesive strategy from lease up to resident engagement.  IN CLEAR FOCUS this week: Multifamily marketing agency Bigeye’s podcast explores the design and fabrication of signage for multifamily and mixed-use developments. From lease-up to resident engagement, expert Steven Hauck of …

Signage for Multifamily Property Developments Read More »

health and wellness scaled 1

How Health and Wellness Brands Bring Self-Care Home

Leave a Comment / Direct-To-Consumer, Health & Wellness / By

Health and wellness brands know self-care matters more today than ever. Learn how to understand the current landscape and connect with customers at home. No doubt, the coronavirus pandemic delivered a tough blow to many parts of the beauty and wellness industries. As an example, concerns over hygiene and social distancing measures hurt the incomes …

How Health and Wellness Brands Bring Self-Care Home Read More »

ecommerce marketing scaled 1

How eCommerce Marketing Can Cope With Delivery Slowdowns

Leave a Comment / Direct-To-Consumer, Direct-to-Consumer Clothing / By

Learn how eCommerce marketing can battle the slowdowns USPS and other delivery companies are facing, which are impacting companies both large and small. For years, the rise in electronic document delivery and digital marketing have reduced the volume of some kinds of mail. Neither people nor businesses send as many letters or ads through the …

How eCommerce Marketing Can Cope With Delivery Slowdowns Read More »

motion graphics company

How a Motion Graphics Company Can Bring Your Brand to Life

Leave a Comment / Creative & Production, Motion Graphics / By

Learn how a motion graphics company can help your business improve brand recognition, engage a target audience, and attract more customers.  Motion graphics refers to the synergistic application of concepts from both graphic design and animation. This kind of content gives businesses a great way to simplify concepts, enforce their brand identity, and engage audiences. …

How a Motion Graphics Company Can Bring Your Brand to Life Read More »

Scroll to Top