Marketing senior living facilities after COVID-19 must demonstrate how you’ve improved, while presenting the facts that show your residents are safe. One of the first big news stories that you may have read about COVID-19, usually just called the coronavirus, involved deaths at a senior living facility near Seattle. Since then, the virus has made …
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The Tiger King Joe Exotic used blackhat SEO tactics to take revenge on Carole Baskin. We break down why blackhat SEO doesn’t work, even for Joe Exotic. If you’re one of the millions of Americans with a Netflix subscription and nowhere to go because of the pandemic, there’s a good chance you’ve watched at least …
Bigeye’s podcast with Dwight Bain of the Life Works Group, talking about mental resilience during the COVID-19 crisis and how changing our mindsets can help. IN CLEAR FOCUS this week: How to combat ‘Pandemic Panic’ and boost personal immunity. Dwight Bain of Life Works Group explains why learning self-care is key to managing stress during …
You can split marketing research techniques into two basic types — quantitative and qualitative research. Read on to learn the differences between the two. Quantitative research relies upon objective numbers, statistics, and hard facts. In contrast, qualitative user research seeks to explore more subjective questions, such as feelings and motivations. Your deep understanding of the …
Even as marketers, the team at our Florida marketing agency knows we’re also consumers. Each day, we face hundreds of choices as to where to eat, where to shop, and which brand of soda to buy. Giving your money to one brand is, essentially, giving your support to that brand to keep doing what they’re …
Why Differentiation Is the Most Important Marketing Tactic Read More »
Use lookalike modeling to find new customers with similar traits to your current ones. Read on to explore how it can improve your marketing efforts. As a business owner, have you ever wished you could clone your best customers? Modern business tech has not advanced quite that far yet. You can’t exactly duplicate your existing …
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In order to succeed, you must understand that you don’t operate your company in a vacuum that only contains you and your customers. Competitive marketing intelligence refers to gathering data about business competitors and your overall market. Not only does this kind of information help you understand direct competitors, it also gives you insights about …
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Kara Baker, Director of Digital Partnership at the Golf Channel, discusses TV coverage of sports disrupted by the coronavirus. IN CLEAR FOCUS this week: COVID-19 and sport. Every major US sporting event has been suspended or canceled because of the coronavirus. Our guest this week is Kara Baker, Director of Digital Partnership and Operations at …
By adroitly executing a real-time marketing strategy, property managers can decrease vacancies without breaking the marketing budget. The velocity of online communication has never been more accelerated. Today’s hilarious memes or social trends typically curdle into irrelevance or irritation within a few days. Today’s breaking news comes faster than ever — and is forgotten about almost as …
Using Real-Time Marketing to Fill Your Apartment Complex Read More »
Video is an incredibly powerful tool for healthcare marketers, if they know how to use it right. Here’s a quick guide to doing video marketing well. How effective is the use of video in marketing? Studies show that marketers who use video grow revenue nearly 50% faster than those who don’t. Consumers are watching billions of hours …
Using Video to Connect with Prospective Patients Read More »
