In order to succeed, you must understand that you don’t operate your company in a vacuum that only contains you and your customers. Competitive marketing intelligence refers to gathering data about business competitors and your overall market. Not only does this kind of information help you understand direct competitors, it also gives you insights about …
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Kara Baker, Director of Digital Partnership at the Golf Channel, discusses TV coverage of sports disrupted by the coronavirus. IN CLEAR FOCUS this week: COVID-19 and sport. Every major US sporting event has been suspended or canceled because of the coronavirus. Our guest this week is Kara Baker, Director of Digital Partnership and Operations at …
By adroitly executing a real-time marketing strategy, property managers can decrease vacancies without breaking the marketing budget. The velocity of online communication has never been more accelerated. Today’s hilarious memes or social trends typically curdle into irrelevance or irritation within a few days. Today’s breaking news comes faster than ever — and is forgotten about almost as …
Using Real-Time Marketing to Fill Your Apartment Complex Read More »
Video is an incredibly powerful tool for healthcare marketers, if they know how to use it right. Here’s a quick guide to doing video marketing well. How effective is the use of video in marketing? Studies show that marketers who use video grow revenue nearly 50% faster than those who don’t. Consumers are watching billions of hours …
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The pet industry has never been more competitive. Here’s what you need to know about making pet product videos that engage audiences. It’s hard to understate the affection people have for their pets. According to the American Pet Products Association, the pet industry now averages more than $99 billion annually in sales, and is one of …
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As the coronavirus continues to grip the world, companies must act now to ensure marketing campaigns are able to weather the crisis. The effects of COVID-19 on business and business marketing From the plummeting Dow Jones averages that are rocking Wall Street to the forced closures and loss of consumer activity that are devastating Main Street, businesses …
Don’t knock influencer marketing when building your strategy for pet products. This type of marketing amplifies word-of-mouth marketing through social media. Do you trust a random TV actor pitching a product? What about a celebrity pitch person — someone you’re familiar with? Would you trust this person more? How about a close personal friend whose opinions you …
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CBD product sales grew by 706% in 2019. Hear from CBD product and marketing experts to understand why this is a booming market on IN CLEAR FOCUS. IN CLEAR FOCUS this week: A sneak preview of Bigeye’s upcoming 2020 National Study of CBD Use. In the US, around 15% of adults regularly use products containing …
Banks and other financial services need an edge to stay competitive. Here’s why content marketing can help them better connect with prospective customers. Banks and credit unions are hardly celebrated for their innovation or mastery of digital tools. There’s a reason for this: The industry is by nature conservative, and it is also constrained by …
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Consumer insights marketing can help you understand your audience’s motivation, perspective, and behavior so you can discover more opportunities. As a business owner, you probably think you know your customers pretty well. You might be right, but these days, you need to go beyond some general demographics in order to obtain true consumer insights. Beyond …
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