If your fur baby could help lead you to a $250 million DTC subscription service, wouldn’t you want to be set for success? Millennials are delaying child-rearing. Millennials love dogs. Millennials are receptive to DTC subscription services and advertising. What do these three things have in common? They’re a recipe for a $250 million business. …
Starter Children, Fur Babies, and a DTC Success Story Read More »
Although the business naming process is far from exact, you can develop a formula to find a name that can rocket your company to success and sustain ongoing growth. Would a rose, by any other name, truly smell as sweet? Romeo may think so in regard to his fair Juliet, but in the business world, …
Ad agencies are making diversity, and gender equality a priority. Reema Elghossain of the 4A’s Foundation and Maegan Trinidad of Bigeye join us on IN CLEAR FOCUS. IN CLEAR FOCUS this week: How advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP of Talent, Equity & Inclusion at …
Healthcare and technology companies are quickly converging. Here’s what brands need to know about health and wellness marketing to take advantage. A few years ago, tech visionary Marc Andreessen published a famous essay that asserted “software is eating the world.” Everywhere we look, companies are shaking off legacy or analog approaches in favor of software-driven innovations — …
Software is Eating the World, and Healthcare is Next on the Menu Read More »
You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …
At the beginning of the new decade, we are poised on the precipice of big changes when it comes to driving brand strategy for your company. Looking to expand your company’s brand outreach over 2020 and into the new decade? Here are just a few tips to stay ahead of the pack in a rapidly …
How to Take Your Brand Strategy to the Next Level in 2020 Read More »
If you’re not embracing environmental branding for your financial institution, you’re missing out on a key piece of the overall marketing puzzle. Companies in the retail sector have long leveraged the power of the branded environment (incorporating an organization’s brand and the distinctive characteristics of that brand into the interior and/or exterior design of its …
Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, discusses creating a culture of innovation across a complex healthcare system on IN CLEAR FOCUS. In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas …
A proven technique for expanding audience for multifamily property developers, look-alike modeling should be a key component of any advertising campaign. Look-alike modeling defined Look-alike modeling certainly isn’t a new technique on the modern marketing landscape, but far too many multifamily developers and apartment complex owners fail to grasp just how valuable it can be …
Using Look-Alike Modeling for Multifamily Marketing Outreach Read More »
How can you tell when your existing apartment brand is no longer working, and if you should pursue rebrand apartment marketing? These tips can help you decide. The importance of a strong apartment brand Every good apartment marketer is well aware of the value attached to touting the key features and amenities of their units …
Can You Benefit from Rebrand Apartment Marketing? Read More »
