Pharmaceutical companies dominate the airwaves in the U.S., but face a much tougher challenge on the Web. Turn on a TV during daytime hours, and the odds are strong you’ll see the work of a pharmaceutical advertising agency. Ads for prescription drugs are everywhere during peak viewing hours for older viewers, and only slightly less …
Looking for a low risk, low overhead, but high impact way to introduce AI into your pharma marketing? Then consider the chatbot. Customer service is one of the most obvious applications for automation — and companies have been ruthlessly efficient in its deployment. Newer tech-based firms, in particular, have opted for near-total customer service automation, …
Rise of the Chatbots: Bringing AI Into Pharma Marketing Read More »
Intelligently mapping a CBD marketing plan is one thing, but tackling CBD and diving into the raging sea of DTC can be difficult. What happens when a massively popular product category meets a scorching hot sales method? We’re about to find out, as CBD goes DTC. New CBD brands and CBD advertising agencies are moving …
When Two Industry Giants Collide: CBD Finally Goes DTC Read More »
The global pharmaceutical industry is experiencing profound changes — and understanding the impact of these changes is critical for those involved in pharmaceutical marketing. According to a new industry report, the era of pharmaceutical firms succeeding with low innovation products and indiscriminate TV pill pushing is coming to a quick end. The successful pharmaceutical firm …
The FinTech space is responsible for some of the most exciting tech innovations in recent years. But has their marketing been as compelling and innovative? The FinTech space has given us an extraordinary number of new products and services. Square has changed the way we pay for meals, goods, and services. Venmo allows us to …
Consumer packaged goods marketing often experiments with the most innovative techniques and exposes brands to a breadth of campaigns touching multiple channels because they are attempting to reach a wide audience. As a result, CPGs have generated tons of data on the types of campaigns that work and don’t work. One of our favorite emerging …
Multi-Sensory Marketing Takes CPGs by Your Senses Read More »
With the CBD market estimated to hit $22 billion by 2022, it’s best to understand the CBD marketing regulations that could stop you in your tracks. At this point, only hermits and monks are unfamiliar with the story of CBD (cannabidiol), but few know about the CBD marketing regulations. In the last 12 months, CBD …
CBD Mania has Arrived, but What do Consumers Really Think? Read More »
Pet food marketing requires more than creativity – you need hard data to inform an audience analysis. Here’s what the stats say about pet marketing in 2019. If you want to sell pet products, you need to know your audience on a fundamental level. That requires hard data — the raw material that facilitates proper …
Direct to consumer brands are winning market share from brick and mortar retailers – but they need the power of legacy TV to take the next step. Direct to consumer (DTC or D2C) companies have taken full advantage of paid social and paid search to bootstrap growth. The dominant digital ad trio of Instagram, Facebook …
Knowing the difference between red, yellow, and green when it comes to the CBD advertising restrictions is vital to the success of your business. CBD companies are seeing green. Lawmakers are flashing yellow. And some online platforms are holding a large red stop sign that says “CBD Ad Restrictions”. That’s the status of the CBD industry …
Red, Yellow, and Green: 3 Colors Explaining the CBD Market Read More »
