Author name: bigeyeuser

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Next-Gen TV Trends and How They Can Impact Your Brand.

Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new life into the aging medium. So now we answer the first question, what is ATSC 3.0? It’s the update that broadcast TV has been severely lacking. This new system will leverage current technologies to enhance picture, sound, framerate, and …

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Why Digital Marketing Drives Revenue in the Multi-Family Industry

Don’t let your multi-family digital marketing strategy become stagnant, now is your chance to extend them beyond the walls of your complex. The multi-family industry has long used traditional advertising and marketing approaches to drive revenue through local TV, brochures, etc. Yet as the industry changes to adapt to larger societal changes, these legacy approaches …

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4 Unconventional, Creative Ways to Perform Market Research

Customer insights are solid gold. They unlock the door to commercial innovation, help you understand the latent needs of your target audience, and spark ideas for future products. It would be hard for any marketer to dispute the value of market research. What we are going to dispute is the misconception that market research has …

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What Drones Can Teach Marketers About Knowing Their Audience

Horse races are in the past and drone races are taking over the tech and the advertising world – you’re gonna need an audience segmentation consultant. Any great audience segmentation consultant will tell you it’s essential to know your market. Yet the real challenge often comes next: How do you make your brand stand out to your …

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What Cheap Coffee, Stolen Grease, and Great Explainer Videos Have in Common

Take a sip of the $5 subscription coffee from Burger King and realize the possibilities that could be opened if you used a motion graphics design company. Generating compelling marketing concepts is any creative agency’s meat and potatoes. However, even after you’ve had a creative epiphany, you still need to figure out the best way to spread …

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Want Effective Property Management Marketing? Mind your P’s & C’s

Didn’t grandma ever tell you to mind your own business? Now it’s time to shift focus to the P’s & C’s of property management social media marketing. Social media moves fast — so it’s critical to stay up to date with the most innovative new ideas. The recent Multifamily Social Media Summit gave property management professionals …

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The Consumer Experience: Brands Overpromise and Under-Deliver

A brand strategy agency is imperative to building a brand that has its own identity and doesn’t fall into the stream of overpromising and under-delivering. You don’t have to run a brand strategy agency to understand the importance of the customer experience. Creating a personal connection with audiences through meaningful experiences is the gold standard …

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Shoppable Search and Instagram Checkout: What Brands Need to Know

Checking out the e-commerce way has never been easier and your media buying agency is the best way to keep up with the shoppable assets within media. Retailers and consumers take note: Google and Instagram are determined to radically simplify the buyer’s journey. Elegant simplicity is one of the highest aims of user experience, and …

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Precision and Reach: Why Streaming TV is a Powerful Weapon for DTC Brands

TV streaming is more intricate than you or your watching habits probably realize, which is why you need a video production services company. When it comes to advertising and marketing, Direct to Consumer (DTC) brands are best known for sponsored social media posts and banner ads. This makes perfect sense, given their low overhead and …

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