Prepare for an emotional overload! Work with a brand development company to help craft an ad that pulls at the heartstrings and connects consumers. Any good brand development company knows that emotional resonance is one of the keys to great advertising. If you can move someone emotionally, there’s an excellent chance you’ll be moving some …
Warning: This Blog Post May Lead to Cuteness Overload Read More »
Crack open a nice can of crisp, bubbly, and refreshing value that comes with giving your longstanding brand a makeover or facelift. Human relationships are fairly predictable. First, we fall in love. We can’t wait to tell everyone, both online and off. After a few years, the magic fades and we start exploring our options. Of course, …
What Struggling Brands Have in Common With Week-Old Croissants Read More »
It’s imperative to place your brand in the proper locations to reach the right people, in the right place, at the right time through a media buying agency. What does selling real estate and using media to sell your brand have in common? It’s all about one thing: Location, location, location. You don’t have to work for a …
The Secret to Brand Placement? Location, Location, Location. Read More »
Update, November 2019: Geofencing for Real Estate Marketing: Three Techniques for 2019 and Beyond We hope you found our geofencing post informative. To help you put what you’ve learned into practice, let’s drill down to some specific geofencing techniques you can use to generate real estate leads. Build geofences around local banks and mortgage lenders. You’ve heard the …
Geofencing is here & will revolutionize multifamily marketing Read More »
As a digital marketing agency, we’ve uncovered the details, but now it’s your turn to decide if Instagram’s latest issues were intentional. You don’t have to work for a digital marketing agency to remember the chaos that ensued after Snapchat redesigned its platform. Prominent influencers reacted in horror, slamming Snapchat’s new look and feel. Daily users began departing in …
Digital Marketing Agency Deep Dive on Instagram’s Recent “Bug” Read More »
Mobile technology sometimes gets a bad rap from parents, who are (perhaps rightfully) concerned about over-exposure to screen time. Yet thanks to a new app developed by a Florida state law enforcement agency, mobile technology is helping to protect children from predators. It’s one more example of how smart app development — often facilitated by a top Florida …
Top Florida Advertising Agency Protecting Children from Predators Read More »
She can tell you a story, call you an Uber and give you a delicious dinner recipe — and do it all in a British accent if you like. Thanks to Alexa skill programming, there seems to be no limit to what our favorite digital assistant can do. Here’s another one: Alexa can accomplish everything we just listed above …
Why Alexa Skill Programming Allows for Safe Library Use Read More »
Whether you’re a top brand strategy firm — or merely a casual social media user — you’ve probably noticed that young people are un-friending Facebook in droves in favor of Instagram and other platforms. The statistics are enough to keep Mark Zuckerberg up at night: According to Pew Research, 71% of Americans aged 13 to 17 reported using Facebook in 2015. By 2018, that …
How Brand Strategy Firms Respond to People Un-Friending Facebook Read More »
If your business isn’t devoting resources to in-app advertising, you should take note of the following number: 77% of brands have asked their media or mobile app marketing agency to make an investment in this category. And, frankly, we believe that number should be closer to 100%. If you’re not willing to explore making a similar — or even …
Mobile App Marketing Agency: A Game-Changer for Your Brand Read More »
Brands and influencers have long exercised great caution when dealing with anything falling into the categories of sex, politics, and religion. Yet times are quickly changing. This election season saw public figures such as Oprah and Taylor Swift engage in unprecedented political activity. Brands, too, were eager to join the electoral fray, often under the direction …
Politics Affect Sales According to Influencer Marketing Agencies Read More »
