bigeyeuser, Author at Bigeye Agency

How Brands Can Turn Cross-Channel Advertising to Their Advantage

Leave a Comment / Education, Marketing/Business / By bigeyeuser

Photo Credit: https://ukessay.com/ You probably knew that Facebook and Google are behemoths of the digital world. Yet you might not appreciate just how far their respective reaches extend. Recent research shows that Facebook and Google account for more than a quarter of the time spent online by users in the United Kingdom. For every three-and-a-half minutes, U.K. users …

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A Creative Brand Consulting Guide: Let Consumers Skip Your Ads

Leave a Comment / Creative & Production, Marketing/Business / By bigeyeuser

Admit it — you’re not a fan of ad breaks. Almost everyone wishes they could skip the ads that play before a YouTube video, or in between Spotify songs. More importantly for advertisers, about 25% of people act on the impulse by using ad blocking software. You might think that an innate dislike of advertising is driving this behavior; however, that’s not …

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A Content Marketing Agency: The Solution to Understanding Gen Z

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

Well, it’s time for a new challenge: Generation Z. They’re kind of like Millennials, but just a little bit extra. In just three years, the global population of Generation Z will outnumber Millennials, reaching a population of about 2.5 billion. In the United States, members of Generation Z now comprise 20% of the population and rising. …

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How Influence Became the Currency of Marketing & Why It Matters

Leave a Comment / Influencer Marketing, Media & Analytics / By bigeyeuser

If you’re a longstanding fan of TV’s “The Bachelor” or “The Bachelorette,” you’ve probably lost count of the hundreds of contestants who have contended for roses and eternal love (or at least a plausible television wedding) over the course of the last decade. Yet just because eliminated contestants may drop out of sight, doesn’t mean they drop out of the …

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Malls are Migrating Online: E-Commerce Development Defines Success

Leave a Comment / Education, Marketing/Business / By bigeyeuser

It’s no surprise that so many companies are enamored with the idea of e-commerce. After all, what’s more, attractive than the notion of having billions of potential customers just a click away? Yet potential, in this case, doesn’t always meet performance. For far too many companies, their e-commerce strategies simply aren’t gaining the necessary traction. …

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How Gap Inc. Uses Attribution Modeling to Build Direct Connections

Leave a Comment / Attribution Modeling, Media & Analytics / By bigeyeuser

Understanding and connecting with an audience on a deep level is the Holy Grail of sorts for most marketers. Businesses with real insight into who their customers are can understand what truly motivates them. Customers, on the other hand, feel better about businesses (and marketing in general) when they feel they are being addressed as …

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Why Eight Major Retailers Need a Holiday Season Miracle

Leave a Comment / Education, Marketing/Business / By bigeyeuser

For consumers, Amazon is the gift that keeps on giving. For legacy retailers, however, the online retail giant is poised to be a holiday Grinch of epic proportions. With the brick and mortar retail industry in serious trouble, the holiday season has become absolutely critical to the prospects of businesses such as Sears and J.C. Penney. Profits …

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A Brand Positioning Agency Changed How America Eats Burritos

Leave a Comment / Branding, Strategy & Positioning / By bigeyeuser

For years, Taco Bell had something close to a monopoly on fast Tex-Mex food. The menu certainly wasn’t gourmet — or even particularly good for you — but the company was resoundingly successful. And then Chipotle came along. Though it began as a small operation in Denver in the 1990s, Chipotle expanded fast, thanks in part …

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A Star is Rebranded: What Your Business Can Learn from Lady Gaga

Leave a Comment / Branding, Entertainment, Marketing/Business / By bigeyeuser

Rebranding…it’s not just for businesses. Look no further than the example of Stefani Germanotta, better known as “Lady Gaga.” Fans know that Gaga has reinvented herself numerous times in a musical context: She began as a neo-burlesque club act and New York cult sensation, before exploding onto the scene as a world-conquering, meat suit wearing, dance music pop …

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Determining Your Marketing Budget Sweet Spot for The New Fiscal Year

Leave a Comment / Education, Marketing/Business / By bigeyeuser

In the world of high technology, you’ll sometimes hear about a line being drawn between those who make and those who sell. The implication, of course, is that those who make require more talent than those who sell. Upon even the swiftest examination, however, that argument falls to pieces. After all, Steve Jobs wasn’t a coder. …

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Author name: bigeyeuser