bigeyeuser, Author at Bigeye Agency

Politics Affect Sales According to Influencer Marketing Agencies

Leave a Comment / Influencer Marketing, Media & Analytics / By bigeyeuser

Brands and influencers have long exercised great caution when dealing with anything falling into the categories of sex, politics, and religion. Yet times are quickly changing. This election season saw public figures such as Oprah and Taylor Swift engage in unprecedented political activity. Brands, too, were eager to join the electoral fray, often under the direction …

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Why Digital Marketing Agencies Encourage the Use of Pinterest

Leave a Comment / Marketing/Business, Media & Analytics / By bigeyeuser

While Facebook and Google have long been the twin titans for any digital marketing agency, savvy marketers know that size and reach aren’t everything. In terms of selling products and services, a small — yet inspired and motivated — audience is often much more valuable than an audience that’s large but indifferent. When it comes to social …

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How a Brand Development Company can Help You with the Impossible

Leave a Comment / Branding, Naming & Architecture / By bigeyeuser

If a brand development company can make voting fashionable, then anything is possible. It might seem like a stretch, but some of the best minds in branding are on that very mission. Though doing your civic duty is critically important for democracy, the U.S. has historically underperformed in terms of voter turnout, regularly ranking near the …

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Five Marketing Tactics to Drive More Profit for Your Business

Leave a Comment / Creative & Production, Marketing/Business, Media & Analytics, Media Planning and Buying, Video Production / By bigeyeuser

If you’re the owner of a small to mid-sized business in Florida, you’ve probably thought deeply about how to make your enterprise more profitable. In most cases, this can be accomplished one of three ways: You can improve or expand your product or service; you can develop more efficient business operations and processes or you …

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Orlando Marketing Agency Learns from the Masters of Marketing

Leave a Comment / Marketing/Business, Media & Analytics, Media Planning and Buying / By bigeyeuser

If you own or work for an Orlando marketing agency — or you just love advertising — it’s the most wonderful time of the year. And we’re not talking about the holiday season. The 2018 Association of National Advertisers (ANA) Masters of Marketing conference recently wrapped up in Orlando — and there was plenty to discuss, both at the event …

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Medical Marketing Agency: A Partner That Provides a Healthy Impact

Leave a Comment / Consumer & Healthcare, Healthcare, Marketing/Business / By bigeyeuser

Even with the help of a talented medical marketing agency, health insurance companies are never going to be sexy, or set consumer pulses racing. Most Millennials report that they would rather go 24 hours without using any social media than sign a stack of healthcare insurance forms. Yet this industry does have a major ace in the hole in terms …

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Why New Alexa Programming Tricks Are a Treat For Users

Leave a Comment / Creative & Production, Digital Targeting Services, Media & Analytics, Performance Reporting, Voice Development / By bigeyeuser

In a very short period of time, Amazon’s Alexa and Google Assistant have gone from tech novelty to an honorary member of the family for millions of people. With Alexa programming growing ever more refined and powerful, it seems as if there’s no end to what smart speakers can do around the house. And now …

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Design Trends, Friends, Other Creative Odds & Ends

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

2018 was a year of unique design approaches that will continue into 2019. Bold colors, duotone photo filtering, playful typography layouts, deconstructed and asymmetrical layouts, and rich metallic and holographic foiling techniques are just a few of the visuals that dominated design these last 365 days. The philosophy of building a complete brand system (not …

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A Comprehensive Guide to Marketing Services

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Identity, Marketing/Business, Media & Analytics, Media Planning and Buying, Public Relations, Qualitative Research, Quantitative Research, Website Development / By bigeyeuser

If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …

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Leading Florida advertising agency BIGEYE announces promotion of Sandra Marshall to director of client services scaled

Florida Advertising Agency Announces Promotion of Sandra Marshall

Leave a Comment / Education, Marketing/Business / By bigeyeuser

As one of the leading full-service marketing and advertising agencies in Florida we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departments at the agency. “Sandra joined BIGEYE eight years ago …

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Author name: bigeyeuser