If you’ve noticed that Google Maps and your website are no longer working harmoniously, you’re not alone. Recent Google Maps updates have caused significant technical problems for business owners. To help get your broken Google Maps functioning again — or to help ensure that you don’t have to worry about dealing with this issue — let’s …
How the Google Maps Updates Could Hurt Your Business Read More »
If a tree falls in the woods, but no one is around to hear it, does it make a sound? You’ve probably heard that hoary old chestnut once or twice before. So let’s update it to the age of digital marketing agencies. If you create a brilliant marketing campaign, but its effects can’t be accurately measured, …
Why Measurement is the Key to Unlocking Digital Advertising Dollars Read More »
Have you ever received a large package from Amazon — only to discover a much smaller package inside? It’s kind of like the retail version of a Russian nesting doll. There’s a word for this phenomenon: Overboxing. In a world where the global environment is under rising stress, overboxing has emerged as a real issue for businesses and online retailers. …
Want to Win Over Consumers? Try Humble Brand Packaging Design Read More »
Photo Credit: https://ukessay.com/ You probably knew that Facebook and Google are behemoths of the digital world. Yet you might not appreciate just how far their respective reaches extend. Recent research shows that Facebook and Google account for more than a quarter of the time spent online by users in the United Kingdom. For every three-and-a-half minutes, U.K. users …
How Brands Can Turn Cross-Channel Advertising to Their Advantage Read More »
Admit it — you’re not a fan of ad breaks. Almost everyone wishes they could skip the ads that play before a YouTube video, or in between Spotify songs. More importantly for advertisers, about 25% of people act on the impulse by using ad blocking software. You might think that an innate dislike of advertising is driving this behavior; however, that’s not …
A Creative Brand Consulting Guide: Let Consumers Skip Your Ads Read More »
Well, it’s time for a new challenge: Generation Z. They’re kind of like Millennials, but just a little bit extra. In just three years, the global population of Generation Z will outnumber Millennials, reaching a population of about 2.5 billion. In the United States, members of Generation Z now comprise 20% of the population and rising. …
A Content Marketing Agency: The Solution to Understanding Gen Z Read More »
If you’re a longstanding fan of TV’s “The Bachelor” or “The Bachelorette,” you’ve probably lost count of the hundreds of contestants who have contended for roses and eternal love (or at least a plausible television wedding) over the course of the last decade. Yet just because eliminated contestants may drop out of sight, doesn’t mean they drop out of the …
How Influence Became the Currency of Marketing & Why It Matters Read More »
It’s no surprise that so many companies are enamored with the idea of e-commerce. After all, what’s more, attractive than the notion of having billions of potential customers just a click away? Yet potential, in this case, doesn’t always meet performance. For far too many companies, their e-commerce strategies simply aren’t gaining the necessary traction. …
Malls are Migrating Online: E-Commerce Development Defines Success Read More »
Understanding and connecting with an audience on a deep level is the Holy Grail of sorts for most marketers. Businesses with real insight into who their customers are can understand what truly motivates them. Customers, on the other hand, feel better about businesses (and marketing in general) when they feel they are being addressed as …
How Gap Inc. Uses Attribution Modeling to Build Direct Connections Read More »
For consumers, Amazon is the gift that keeps on giving. For legacy retailers, however, the online retail giant is poised to be a holiday Grinch of epic proportions. With the brick and mortar retail industry in serious trouble, the holiday season has become absolutely critical to the prospects of businesses such as Sears and J.C. Penney. Profits …
Why Eight Major Retailers Need a Holiday Season Miracle Read More »
