bigeyeuser, Author at Bigeye Agency

Want Deeper Insights into Your Attribution Modeling? Ask a Model

Leave a Comment / Attribution Modeling, Media & Analytics / By bigeyeuser

Marketing used to be a lot simpler. Businesses had just a handful of channels to operate in, making assigning credit for purchases a fairly trivial task. These days, channels have proliferated and we have seen a vast increase in the number of consumer touch points. Attribution modeling is one of the best solutions for tracking sales costs and campaign success. Attribution …

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How to Leverage Alexa’s Persistence Capabilities to Your Advantage

Leave a Comment / Creative & Production, Voice Development / By bigeyeuser

“Hey Alexa, what time is it?”, “What is in the news today?”, “What is the weather forecast for today?” The answers to these simple questions can help you jump start your day. But, what if you need Alexa to remember a more specific piece of information from previous interactions? For example, the last time you …

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How an Influencer Agency Connects You with Industry Trendsetters

Leave a Comment / Branding, Influencer Marketing, Media & Analytics, Strategy & Positioning / By bigeyeuser

In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable ways to get an unbiased opinion. People with in-depth knowledge …

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Enhance Your Marketing Strategy with Display Advertising Services

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

When used the right way, display advertising can deliver exceptional results, whether the goal is to raise awareness, capture leads, or drive sales. The key there is using the ads “the right way.” Too often, companies spend money on ads that don’t attract the right audience, or worse, attract the wrong audience — people who …

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Leverage Brand Messaging Services to Increase Email Subscriptions

Leave a Comment / Branding, Messaging / By bigeyeuser

People who are interested enough in your products or services to sign up to receive your emails are often just one small step from becoming customers (if they aren’t already). Consequently, the size of your email subscription list is a good measure of your marketing success. Is it the only measure? No… quality counts, too. …

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You Need More than a Logo, You Need a Brand Development Company

Leave a Comment / Branding, Identity, Messaging, Strategy & Positioning / By bigeyeuser

You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, at our brand development company we advise all our clients — …

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5 Takeaways from Working 365 Days at an Advertising Agency

Leave a Comment / Education, Marketing/Business / By bigeyeuser

I crossed my college graduation stage, bright-eyed and bushy-tailed, just 446 days ago. My job at an advertising agency called BIGEYE was secured, and I had just 26 days off between that walk across the stage and my walk through the front door of the agency. While I can not possibly write everything I’ve learned …

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3 Essential Steps for Innovative and New Alexa Skills

Leave a Comment / Creative & Production, Voice Development / By bigeyeuser

Especially through the implementation of voice advances such as new Alexa Skills, the power of the Internet is now a single swipe away, regardless of time or location. With the introduction of digital assistants, the experience of interacting with the Internet became even less mediated. Now, instead of swiping and actively seeking information, users could …

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How Googe Tag Manager can elevate your website analytics scaled

How Google Tag Manager Basics Can Elevate Your Website Analytics

Leave a Comment / Marketing/Business, Media & Analytics / By bigeyeuser

If you’ve ever fumbled around in the dark, then you have some sense as to what it’s like trying to run a business without analytics. If you don’t have visibility into how your customers are interacting with your online properties and products, then you’re essentially working blindfolded. Data analysis through Google Tag Manager basics allows …

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6 Tips for Creating an Eye-Catching Video Marketing Strategy

Leave a Comment / Creative & Production, Video Production / By bigeyeuser

As the majority purchasing consumer audience continues to skew younger, their preferences become ever more important — and that means video is ascendant. According to Wired magazine, YouTube now reaches more Millennials than any cable network. Even more importantly, video is influencing purchasing, making a video marketing strategy that much more valuable. A study from …

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Author name: bigeyeuser