Author name: bigeyeuser

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How Chatbot Observations Enhance a Full-Service Advertising Agency

Leave a Comment / Creative & Production, Media & Analytics, Paid Search, Real Time Monitoring & Tracking, Search Engine Optimization, Voice Development, Website Development / By

Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not. With ongoing advancements in artificial intelligence (AI), the chatbots’ …

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How a Video Production Company Can Help with Your LinkedIn Ads

Leave a Comment / Content Marketing, Creative & Production, Video Production / By

One of the most effective ways to attract, engage, and inform prospective customers is through a chic, trendy video. Written pieces with still photos will always play a big role in content marketing, but time-strapped consumers are increasingly looking to get the information they want and need about a company in video form –- which …

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Facebook and GDPR: Insights from a Digital Media Buying Agency

Leave a Comment / Creative & Production, Media & Analytics, Media Analysis & Measurement, Media Planning and Buying, Website Development / By

In the wake of the Cambridge Analytica data privacy scandal, and with the European Union implementing its General Data Protection Regulation (GDPR) laws, Facebook has made changes to its user privacy policy. While the Cambridge Analytica situation was more related to the mishandling of data by app developers, the policy changes have gone beyond app …

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Why Smart Marketers are Allocating Ad Spend to OTT Media

Leave a Comment / Conversion Optimization, Media & Analytics, Media Planning and Buying / By

If a person from the year 2005 were to visit us today, they’d find that most things in our daily lives hadn’t changed dramatically over 13 years. Until they decided to watch a film or a television show, of course. Then they’d realize the way people consume content has been radically altered in a brief span of time. In 2005, …

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3 Tools Every Brand Strategy Agency Uses to Increase Conversion

Leave a Comment / Audience, Audience Analysis, Branding, Consumer Insights, Conversion Optimization, Digital Targeting Services, Identity, Media & Analytics, Real Time Monitoring & Tracking / By

A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …

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4 Commerce Marketing Metrics Every B2C Digital Expert Should Track

Leave a Comment / Conversion Optimization, Creative & Production, Media & Analytics, Website Development / By

As big data and robust analytics information becomes more accessible and affordable thanks to platforms such as Google and Adobe Analytics, commerce marketing experts are becoming spoiled by choice. With so much information, it can be hard to determine which metrics are most important. To help you cut through the clutter, we recommend tracking these …

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The Importance of Voice Commerce for CPG Brands Continues to Spike

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Voice commerce may not be the first thing that comes to mind when you think about your CPG brand’s end of year strategy … but it should be. Get ahead of the competition by embracing this trend before it’s too late. In case voice commerce is new to you, here are a few statistics showcasing …

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Tips to Transform Your Graphic Packaging Within Pharmaceuticals

Leave a Comment / Campaign Creation & Development, Creative & Production, Media & Analytics, Media Analysis & Measurement, Package Design / By

Although science, robust clinical trials, and the FDA get most of the credit for emerging products in the pharmaceutical market, your brand should not underestimate the importance of graphic packaging. These three tips will transform how you think about your brand’s packaging design and highlight why this critical capability is worth investing in. 1.Packaging design …

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3 Marketing Tactics Every Vocational School Needs to Start Doing Today

Leave a Comment / Content Marketing, Creative & Production, Education / By

College expenses have increased more than 260% over the past 50 years, according to Business Insider, making space for vocational schools to shine in the market. As more students opt out of four years (or more) of student loan debt and seek educational opportunities that will help them get highly skilled jobs quicker and more …

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Why Knowing Your Audience Is the Key to Marketing Segmentation

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Digital Targeting Services, Media & Analytics / By

Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …

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