bigeyeuser, Author at Bigeye Agency

Tips to Transform Your Graphic Packaging Within Pharmaceuticals

Leave a Comment / Campaign Creation & Development, Creative & Production, Media & Analytics, Media Analysis & Measurement, Package Design / By bigeyeuser

Although science, robust clinical trials, and the FDA get most of the credit for emerging products in the pharmaceutical market, your brand should not underestimate the importance of graphic packaging. These three tips will transform how you think about your brand’s packaging design and highlight why this critical capability is worth investing in. 1.Packaging design …

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3 Marketing Tactics Every Vocational School Needs to Start Doing Today

Leave a Comment / Content Marketing, Creative & Production, Education / By bigeyeuser

College expenses have increased more than 260% over the past 50 years, according to Business Insider, making space for vocational schools to shine in the market. As more students opt out of four years (or more) of student loan debt and seek educational opportunities that will help them get highly skilled jobs quicker and more …

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Why Knowing Your Audience Is the Key to Marketing Segmentation

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Digital Targeting Services, Media & Analytics / By bigeyeuser

Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …

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Law Firm Marketing to Beat your Competition Without Lifting a Finger

Leave a Comment / Government, Media & Analytics, Search Engine Optimization / By bigeyeuser

Most legal firms are behind the digital times. Benchmark indicators of digital transformation, such as having a responsive, mobile website, or local map listings, are hard to find in the legal world. Because most firms are investing more than 60% of their marketing dollars into buying cold leads, rather than updating their digital presence, implementing …

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2018’s Top Restaurant Marketing Tools to Bring Consumers to Your Door

Leave a Comment / Food & Beverage, Restaurant / By bigeyeuser

Reputation is everything More than in almost any other industry, reputation can make or break a restaurant’s success. Before online platforms such as Yelp, Facebook, and Google+ were common, written reviews from trusted sources, such as the Wall Street Journal’s Food & Wine section or Zagat, were the most accessible way for consumers to glean …

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How a Credit Union Marketing Agency Can Put You One Step Ahead

Leave a Comment / Banking, Content Marketing, Creative & Production, FinTech, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand …

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Decoding a Hidden World by Using a Pharmaceutical Naming Agency

Leave a Comment / Audience, Branding, Healthcare, Identity, Implementation, Naming & Architecture, Nutraceuticals, Qualitative Research, Quantitative Research / By bigeyeuser

When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …

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Why Working With a Technical College Marketing Agency Is Essential

Leave a Comment / Content Marketing, Creative & Production, Media & Analytics, Search Engine Optimization / By bigeyeuser

Over the past decade, the higher education system has changed dramatically. Courses are offered online, highly competitive schools allow students to work full time while pursuing their degrees, technical skills are more valuable than ever, and real-life work experience or work-study programs have become the norm. These changes allow students to become skilled employees …

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Tips to Jumpstarting Your Business’ Holiday Marketing Efforts

Leave a Comment / Marketing/Business / By bigeyeuser

Most businesses want nothing more for the holidays than a successful sales season. Getting an early jump on holiday marketing efforts is one of the best ways to ensure this happens — choosing the right Orlando marketing agency is part of that process as well. With that in mind, let’s review some key things to know …

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4 steps You Need to Take to Nail Your Brand Positioning This Year

Leave a Comment / Audience, Audience Segmentation, Branding, Consumer Insights, Identity, Naming & Architecture, Strategy & Positioning / By bigeyeuser

A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …

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Author name: bigeyeuser