Author name: bigeyeuser

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10 Things Social Media Management Companies Do For Resorts

Social media management is so important in the tourism and hospitality industry. Bad reviews can devastate (or dramatically boost) hotel sales, and review sites and referral sources are king. Follow these simple best practices to ensure your social media management team is doing enough for you right now. 1. Nail your profiles: Before you do anything else …

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BIGEYE named Central Florida’s Best Ad Agency 2014

ORLANDO, Fla. – November 5, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, today announced it has nabbed top honors as Central Florida’s Best Ad Agency, according to Orlando Business Journal readers. BIGEYE was selected from reader submissions during the Orlando Business Journal’s 2014 Readers’ Choice Awards nomination period in September. More than …

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Hello from the other side: What is social listening?

Social listening is one of those magical, marketing buzzwords that seems to hold the key to customer information, new sales, and social engagement. But what is it? Whether you’re a new digital marketer or a seasoned business owner, understanding social listening (and knowing how to use it) can be a powerful tool in your toolbox. We know that …

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3 reasons you need video editing services in 2017

We’ve already told you why video advertising is mission critical to your business in another blog post. Now, we’re going to tell you why video editing services are so important.        1. Video editing services make content feel authentic: In our last post about this topic, we explained that video ads and content are beginning …

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4 ways influencer marketing can get travel brands on the map

Influencer marketing is more impactful for travel and hospitality brands than almost any other industry because these emotional purchases can be tarnished by misleading photos (we love a good wide angle lens as much as the next guy, but come on people), hidden fees, and outdated information. 68% of consumers rely on review sites to help …

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Read why home health marketing needs social media

When establishing a positive reputation in the highly regulated, highly saturated healthcare market, your social media agency can transform your brand into a go-to source for information and wellness. Beyond traditional social media management, your agency can tap into digital education techniques — such as webinars and groundbreaking thought leadership through blogs and digital posts …

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3 tips to improve your nursing home content marketing

It’s easier than ever before to find reviews, read about patient experiences, and shop for nursing homes. The market is changing, so your content marketing strategy should also. Digital natives are accustomed to having information at their fingertips and immersing themselves with a brand in the digital environment before making a choice. Because choosing a …

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