For years, marketers have relied on last click attribution to assign value to their marketing campaigns. If you’re unfamiliar with the term, you probably already understand the concept because it isn’t a new idea — we just have a new name for it. Last click attribution assumes that no matter how many times a customer …
Why Last Click Attribution Will Leave You in Last Place Read More »
Cracking the customer code shouldn’t feel impossible. We’re all customers, after all. Yet making marketing decisions can sometimes veer too far into Mad Men-style gut checks and intuition, or too far toward a clinical analysis of data that leaves out that emotional element. Attribution modeling — whether you call it omni-channel, cross-channel, or multi-channel — …
Omni-channel, Cross-channel, & Multi-channel Attribution, oh my! Read More »
We aren’t exactly saying that you need to become the next Kim Kardashian…but we do think you should be using influencers like her to leverage your brand. As Dan Kennedy, known as the “Godfather of Direct Marketing,” once said, according to the Huffington Post: “The simple truth is, if you aren’t deliberately, systematically, methodically — …
Kim Kardashian (& authority marketing) are important to your brand Read More »
It seems there is always another trend to chase, another metric to follow, and another golden rule to adhere to, so we try to consolidate the most important pieces of information to help you make strong social media marketing decisions. Without further ado, here are our top five recommendations to break through the social media …
New year, new trends: Break through social media noise in 2017 Read More »
We all know that content marketing and social media are important elements of a well-rounded and engaging customer experience — in fact, we go deep on this topic in our recent blog post titled “5 Reasons Your Business Should Invest in Content Marketing”, which you can read here. But how do you know if you’re …
Is your company spending too much money on the wrong content? Read More »
It seems like everyone is talking about content marketing. In fact, according to the Content Marketing Institute, 75% of brands using interactive content plan to increase their content distribution in 2017. But if your mom taught you anything in middle school it was probably that, just because everyone else is doing something, it doesn’t mean …
5 reasons your business should invest in content marketing Read More »
When people think about attribution marketing, they often think of it as a digital tool. Although this mindset is somewhat misleading, it makes sense because many of the earliest attribution models focused primarily on tracking digital touch points. As our understanding of attribution has become more refined however, we know that the digital world is …
Attribution marketing unlocks optimal mix for on & offline efforts Read More »
As one of our closest data partners asks: what if you walked into your CEO’s office and told her that 68% of your data was wrong? Chances are, the conversation isn’t going to go well. That exact statistic is the possible gap digital marketers face when trying to accurately track data online. This metrics case …
68% Data is Wrong: Marketing Sources Mean Reduced Blindspots Read More »
Imagine that you launched a new retargeting campaign yesterday that serves website visitors a mobile Facebook ad after they browsed items in your e-commerce platform on their laptop. Now imagine that today you emailed your newsletter database a 20% off coupon code to kick off the spring season. When a customer comes into your store …
What is marketing attribution & why it matters to your business Read More »
Over the next three years, more than 73% of brands plan to increase their marketing analytics spend in an attempt to understand the ubiquitous notion of attribution marketing, according to Forbes . Attribution, or cross-channel marketing is a relatively new trend that has taken the digital world by storm and attempts to assign value to …
True or false: Myths about cross-channel attribution marketing Read More »
