We’ll admit it. We’re nerds. Our office was buzzing with the advent of the iPhone 7 before it even hit shelves. But, if you’re a business owner, it’s already time to forget about the iPhone 7 and start planning for the iPhone 10. Yes, we said iPhone 10. WHAT iPHONE 10? You’re not wrong. The …
Forget the iPhone 7 – let’s talk about the iPhone 10 Read More »
View more of BIGEYE’s creative infographics. Understanding Generation Z By BIGEYE Posted on October 19, 2016 The New Kids on the Block This is their turf: They are the first generation of digital natives. Use an average of 5 screens: smartphone, TV, laptop, desktop, and iPad. Fenced in generation: This generation values privacy, preferring social …
A lot of businesses and marketers are worried about the growing efficiency of (and access to) ad blocking technology. In fairness, with over 144 million people using ad blockers, according to IMB, this might be a cause for concern if your primary advertising strategy relies on banner ads and CPC campaigns. We might sound crazy, …
Call us crazy: We’re not afraid of ad blocking. Are You? Read More »
We’ve shared our views on why video marketing and production matters more than ever before and how tourism marketing can benefit from video in the past. And, for our advanced readers who are already on the trend, we want to take things one step farther. Videos link channels across tourism marketing outreach When customers receive an …
Why you need to include video marketing in your tourism outreach Read More »
We can appreciate that some tourism marketers are hesitant to fully embrace augmented reality. It has the power to change the industry as we know it. And while we don’t buy into the most seemingly farfetched fears that we might end up in a Matrix-like world in which humans experience their world from behind a …
Augmented reality check: How AR will change the tourism industry Read More »
The need for strategic, multi-channel marketing has never been more apparent than in the tourism and hospitality industries. Consider these two facts: Two-thirds of both offline and online purchases begin on a mobile device. That is to say that the initial research or product discovery occurs on consumers’ smartphones or tablets. 61% of purchases that …
Multi-channel marketing meets tourism & hospitality Read More »
Having an amazing destination or an amazing hotel isn’t enough to keep today’s jet set consumers coming back to your property for their annual vacation anymore. There are simply too many other enticing options vying for their attention and disposable income. But as US unemployment rates drop to the lowest they’ve been in close to …
4 marketing secrets to increase customer engagement in hospitality Read More »
Despite finding it’s way into the presidential debate, onto national news, investigative reporting, and into our workplaces (come on, when’s the last time you went to a marketing conference without a Twitter hashtag?), Twitter sometimes gets a bad wrap. Twitter may not be the most lucrative social media platform in terms of the company’s own …
5 reasons why Twitter is NOT obsolete for tourism marketing Read More »
We have what we like to call a good news/bad news situation on our hands. If you’ve been holding out against Snapchat as a last bastion against gratuitous selfie-taking and over sharing, you might need to give up on the game. The good news is that it’s for a really good reason. Earlier this spring, …
Snapchat takes on business marketing: Not just selfies any more Read More »
Generally speaking, car dealerships are not known for embracing emerging marketing trends such as the digital wave. Not because they don’t want to; but because they don’t always need to. Many local dealers enjoy great success with traditional, direct-marketing tactics and regional outreach via print and broadcast media. However, as national and international automotive sales manufacturers …
6 ways digital marketing can transform automotive sales Read More »
