You’ve heard us say before that one of the best predictors for future success is past performance. Us marketers are trained to look for past successes and find ways to duplicate the most effective elements of those moments. Now, we can use predictive marketing analytics to do this better, faster, and more effectively. Here is our user’s …
Predictive marketing analytics 101: A user’s guide Read More »
Remember the post we shared about why vector graphics are the new JPEG files? We’re going to take that concept one step farther. Introducing: scalable vector graphics (SVG). Our technical guys tell us that SVG graphics are text files with some serious code magic happening in the background. Our creative guys say they are the …
Why scalable vector graphics are the new photoshop killer Read More »
Let’s start by putting a few things in perspective. Although less than 20% of all searches are conducted using voice search, we’ve seen a 3400% increase in voice search since 2008. The dramatic increase in voice search over the last few years can be attributed to the growing capabilities and accuracy of this technology. Most …
Voice search is important, even if your customers don’t know it Read More »
There’s a big reason close to 80% of advertising leaders said they plan to invest more in online video advertising this year than they did last year according to Reuters Institute’s annual digital survey. Actually, there are three big reasons if you ask anyone on our team. 1. DIGITAL ADS ARE OUT, VIDEO ADS ARE …
Why online video advertising is mission critical to your business Read More »
Originally slated for October 26, 2016, Google announced they will be extending their deadline to migrate to their new, expanded text ads program to January 31, 2017. If you’re asking yourself what Google expanded text ads, we’re glad you’re here. On January 31, you will no longer be able to edit or create ads using …
Don’t miss the January deadline for Google expanded text ads Read More »
We know that Google is doing a lot of exciting stuff: extended ad formats and changes to AdWords paid advertising format, to name a few. But that shouldn’t mean that we ignore Google’s amazing Gmail Sponsored Promotions (GSP). When you partner with BIGEYE, we help you prioritize when to invest in each of these opportunities. …
Stop ignoring Gmail sponsored promotions in your inbox Read More »
Has a friend ever asked you what you think of their new girlfriend and found yourself at a loss for words because she looks exactly like their ex? You’re not alone. The reason is that people are predictable. As humans, we tend to gravitate toward what is familiar. People who share our values and trends that …
Why your business should care about lookalike targeting Read More »
Orlando, Florida – November 3, 2016 – BIGEYE, a full-service advertising and marketing agency headquartered in Central Florida, is looking forward to the future. Over the past several years the agency has been experiencing consistent growth, moving into a newly renovated 14,000 square foot collaborative workspace and adding multiple employees and interns in various departments …
BIGEYE expands account team with new associate account manager Read More »
Today, some magnet schools are teaching computer coding as a second language the way we learned French and Spanish. And it makes sense. Code is swiftly becoming the universal language for success no matter what country or industry you’re in. For those of us who didn’t grow up with mandatory computer science classes, it can …
Be on top of your game: Learn Ruby on Rails today Read More »
Biometric measurements are being used by some of today’s most savvy and forward thinking marketers. You’ve probably even experienced biometric marketing without thinking twice about it. Think: Snapchat’s facial filters that conveniently transport you into a cool, new nightclub or morph your face into the villain from this Halloween’s creepiest thriller. Those are all biometric marketing …
When did biometric monitoring become a real marketing tool Read More »
