bigeyeuser, Author at Bigeye Agency

BIGEYE selected as Bronze winner At the 36th Annual Telly Awards

Leave a Comment / Marketing/Business / By bigeyeuser

Orlando, Florida – June 23, 2015 – BIGEYE, a fully integrated advertising agency based in Orlando, Florida, has been selected as a Bronze winner in the 36th Annual Telly Awards for their piece entitled, “Howard Phillips Center: Children’s Advocacy Center Video.” The competition included nearly 12,000 entries from all 50 states, and numerous countries. The Children’s …

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Why perfecting the retail marketing mix is important

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Campaign Creation & Development, Consumer Journey Mapping, Creative & Production / By bigeyeuser

Contemporary retail marketing is a brave new world. While some basic principles remain when it comes to implementing effective retail marketing strategies, others have evolved to acknowledge and appeal to the new breed of consumer. Does your business have what it takes to succeed in today’s dynamic landscape? Let’s take a closer look at three critical components of …

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Top 10 secrets of successful visual merchandising & retail design

Leave a Comment / Branding, Identity, Uncategorized / By bigeyeuser

Visual merchandising and retail design don’t just improve the aesthetics of your retail space, but they also have the potential to enhance functionality, customer loyalty and brand identity. Want to ensure that you retail store makes a brilliant first impression, as well as a lasting final one? Use these top 10 visual merchandising and retail design …

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How to spend your Q3 and Q4 retail marketing dollars

Leave a Comment / Audience, Audience Segmentation, Branding, Content Marketing, Conversion Optimization, Creative & Production, Digital Targeting Services, Environments, Implementation, Media & Analytics, Strategy & Positioning, Website Development / By bigeyeuser

Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …

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To Target: Retail lessons learned from the Lilly Pulitzer collab.

Leave a Comment / Direct-To-Consumer, DTC Marketing / By bigeyeuser

Bonafide “Lilly Lovers” arrived in droves in the wee hours of the morning. Decked out in shades of varying pastels, they came, they shopped, they conquered. A lucky few were even fortunate enough to walk away with coveted pieces from the recent Lilly Pulitzer for Target collaboration. Others returned to their local stores’ packed parking …

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An Apple A Day Developing A Healthy Highly Effective Fast Food Marketing Strategy 1200x600 c default

Developing a highly effective fast food marketing strategy

Leave a Comment / Campaign Creation & Development, Creative & Production, Food & Beverage / By bigeyeuser

It’s 2017 and fast food restaurants are starting to catch on: green is in and greasy is out. We’ve all seen the Instagram accounts with millions of followers that only post acai bowls and kale salads. Okay, so what does this mean for fast food restaurants, and more importantly- what does this mean for their …

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Rise and Shine Taco Bells Breakthrough into fast food marketing for breakfast 1200x600 c default 1

Taco Bell’s breakthrough into fast food advertising for breakfast

Leave a Comment / Campaign Creation & Development, Creative & Production, Food & Beverage / By bigeyeuser

Live más, and say adios to your boring breakfast sandwich. Actually, Taco Bell wants you to “defect” from your standard sunrise sammy altogether. That’s the premise of the newly released ad touting the Mexican chain’s foray into the early morning menu market. It’s no secret that the Golden Arches have solidified their standing as fast food marketing breakfast leaders, however Taco Bell, long …

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It’s all about Marketing brand culture: Ain’t that a kick!

Leave a Comment / Branding, Environments, Identity / By bigeyeuser

You can dance if you want to. And if you’re a football player – make that fùtbol (better known as soccer in America), Spanish magazine, Libero, will actually make you get up and tap your toes in your cleats. In an effort to better emphasize marketing the brand’s “Culture” section of their sports magazine, the publication creatively turned soccer …

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Product differentiation 3 tips for developing captivating retail consumer packaged good designs 1200x600 c default

Differentiation and retail consumer packaged goods design

Leave a Comment / Branding, Creative & Production, Direct-To-Consumer, DTC Marketing, Messaging, Package Design, Strategy & Positioning / By bigeyeuser

With great packaging, comes great power. We may have butchered the Spiderman quote just a bit, however when referring to retail consumer packaged goods design, these truly are wise words for a brand to live by. When analyzing consumer behavior, and contemplating the all-important psychology behind a buying decision, it might seem relatively obvious, but prospective …

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The game of marketing march madness a budget friendly strategies that score

It’s all about the game of marketing march madness

Leave a Comment / Marketing/Business / By bigeyeuser

Ah, Spring. The days are longer, hotter, and the beaches are filled with travelers reveling in the splendor of precious days spent enjoying long-awaited spring break vacations. Whether you’re a flip flop loving Floridian, or you’re still longing for a day at the beach, sporting your winter coat before it’s confined to your closet for …

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Author name: bigeyeuser