A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. …
Optimizing Your Website Experience for Conversions Read More »
Social media is an important channel of interactive, two-way messaging for many industries, and banking and financial institutions stand to greatly benefit from using this medium to help distribute information. Although social media outlets provide opportunities for banks to engage with current and potential customers, there are also obstacles that banks must overcome to implement …
Online Reputation Management In the Banking Industry Read More »
In an era of never-ending content, it’s hard for companies to compete without numerous audience touch points to help generate interest in their business. However, some of the top businesses have learned to navigate this digital terrain effectively by emphasizing content. Think of sites as varied as LinkedIn, BuzzFeed and Moz. The marketers at each …
Create A Winning Content Strategy For Your Business Read More »
Living in a digital age, we are privy to the technological shifts that are occurring on an everyday basis. Almost everything we do requires some assistance from high-powered technology, including handling our finances. The days of the brick-and-mortar bank location seem to be numbered, with many banking locations shutting down in favor of investing more …
Does the Need Still Exist for Brick-and-Mortar Banks? Read More »
There’s an old episode of the hit television show The Office where the now infamous boss, Michael Scott (played by Steve Carell), hires his nephew to work for Dunder Mifflin Paper Company. Rather than providing any sort of value to the company and the employees therein, Scott’s nephew becomes a burden, creating more problems than …
The Guide To The Social Media Management Juggernaut Read More »
Like tech geeks everywhere, the team at BIGEYE’s Orlando advertising agency was thrilled to hear about Apple’s latest innovation, the Apple Watch. Just like many moons ago when cellphones were limited to just calling one another, watches that simply tell time may be a thing of the past. But what is the implication of the …
How the Apple Watch Could Impact Marketing Efforts Read More »
Sep. 19, 2014 – ORLANDO, Fla. — BIGEYE, a full-service integrated advertising agency based in Orlando, today announced that Kendra Strink has joined the team as a project manager. BIGEYE continues agency growth by bringing the total number of employees to over 30.“This is just the latest in a series of key hires we are making as we are …
BIGEYE Continues Agency Growth, Hires Project Manager Read More »
It’s time to have the talk- yes, the talk about scrolling. Everyone does it. You do it. We do it. Your grandmother does it. We all scroll through web pages- especially if we love the content. One of the biggest concerns brands have regarding their website is content exposure. The big question is, “Are visitors …
Venturing Beyond the Fold in Web Design, Exploring New Designs Read More »
Interestingly, when businesses contact our Orlando marketing agency, they have a pressing issue: Business is steady, but they’re often frustrated with the client base itself. Whether it’s the salon clients who don’t tip, the hotel guest who always complains so she can get a free upgrade or the consulting client who rarely pays on time, …
Learn the Keys to Attracting Customers – Great Ones Read More »
If you’ve been in the digital marketing world for any length of time, you’ve probably heard the term “SEO”. If not, it stands for Search Engine Optimization, and it describes a subset of digital marketing and development that emphasizes keywords, website design, linking and other tactics to help gain traction in search engine rankings, and …
5 SEO Mistakes that are Costing Your Business Money Read More »
