If you work in the luxury market, chances are you know something about branding. You know how important it is for the brand to know its customer inside and out, and to use this knowledge to continue to build and sell products or services that create a meaningful experience for those indulging in aspirational lifestyles. …
Using the Benefits of Luxury Industry Branding To Your Advantage Read More »
The everyday office routine can become pretty mundane day in and day out. With hours spent drafting documents, sitting in meetings and refreshing your email inbox, it is easy to fall into a monotonous pattern and struggle to stay creative and passionate about your work. But, no fear! BIGEYE is here with some useful tips to brighten …
5 Ways to Spice Up Tried-and-True Office Routines Read More »
When you think of a luxury consumer, what comes to mind? Is it a young tech millionaire? A wealthy housewife? Someone living off of a family trust fund? At our Orlando marketing agency, we believe that if you’re dealing in luxury goods or services, it’s important to have a deep understanding of your customers – …
The Expert Methods For Reaching the Luxury Customer Read More »
For most companies, your audience is the heart of your brand. When they’re satisfied, it means that the brand has lived up to its promise. People who love their favorite brands can be some of the best marketing resources you have…and you don’t even have to pay them! When your audience is so impressed with …
The five Tips for Identifying Your Business’s Target Audience Read More »
I recently subscribed to an email list for a friend’s business. But, when I saw the first email newsletter, I found myself very uneasy. The business deals with photography and design, and yet the email that landed in my inbox was a bare-bones, plain text email. You’d think someone like that would put more care …
The Importance of the Role of Design in Marketing Read More »
It’s a movie cliche we’ve seen a million times: a woman goes to purchase a car, but gets swindled by a sleazy salesman because she supposedly doesn’t know her way around a car. Regardless of whether this was ever an accurate depiction of women’s role in the automobile purchasing process, this is certainly not the …
Why Automobile Companies Must Understand Mom Marketing Read More »
Imagine that I owned a store next to your office, where you would occasionally drop in to buy candy. Imagine I were to tell you that you could buy some candy today for full price, but that you could come back tomorrow and all the candy would be 75% off, chances are you’d wait until …
Here are the Tips for Comprehending Consumer Behavior Read More »
At our Orlando advertising agency, we believe that our relationships are critical to the success of our business. One of the most important ways to make or break your business is the successful management of your contacts. Your network is the most essential path to strong business development, helping you gain new clients or strategic …
Tips on Maintaining Your Contacts for Business Development Success Read More »
If you’ve been working in marketing for a while, you probably understand the importance of testing, at least on a theoretical level. When it comes to all things digital, website testing can help you optimize all your processes. But in the real world, when is there ever time to test? Unfortunately, failing to test means …
How to Maximize Budgets with Website Testing Tools Read More »
Recently, a entrepreneur reached out to me, seeking my opinion on the best email marketing services for his business. It would have been easy to offer up a few answers and tell him to just choose the cheapest option —but at our Florida advertising agency, we’re also strategists, and we know there’s much more to it …
6 things to Look For When Selecting Email Marketing Services Read More »
