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You Need to Use LinkedIn for Business Development 1200x600 c default

Unleashing the Power of LinkedIn for Business Development

Leave a Comment / Campaign Creation & Development, Content Marketing, Creative & Production / By

It’s no secret that LinkedIn is an incredibly valuable networking tool. However, like all social channels, LinkedIn isn’t simply about the number of connections. Business owners that know how to leverage LinkedIn can build it into their business development strategies, helping them to create strategic partnerships with people who have compelling experience or interesting skills …

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How to Kiss Long Strategic Findings Documents Goodbye

Leave a Comment / Branding, Media & Analytics, Media Analysis & Measurement, Strategy & Positioning / By

In doing the work that I do as a strategist, it can be difficult to take long and complex research sets and narrow them down into short, concise documents. I tend to think every little insight I discover is groundbreaking and should be carefully perused by everyone at every level at a company, but I’ve …

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Social Media Listening and Social Media Marketing

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Marketers can garner a ton of data from social media listening — some people would argue it’s even too much! It can be daunting to try to sift through the noise, but with a little bit of calculated research, doing efficient social media listening can help marketers better understand brands, customers and the relationship between …

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How to Create an Effective Hospital Marketing Plan

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Marketing plan development is the most important step in executing a solid hospital marketing initiative. After receiving business objectives, the marketing team should create a plan to address the objectives. If the business objective is to increase market share by 2%, the marketing plan would include budget, initial measurement, research, campaign strategy, measureable campaign performance …

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5 Creative Ideas for Local Business Marketing and Advertising

5 Creative Ideas for Local Business Marketing and Advertising

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Your business is doing well, but you know it could be doing better. You’ve tried all kinds of things, but aren’t seeing the results you want. Well, the team here at our Orlando ad agency wants to offer you five creative ideas to help you improve your local business marketing. 1. Sponsor a little league …

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The Relationship Between Customer Service And Marketing

The Relationship Between a Customer Service Strategy and Marketing

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Once upon a time, marketing and customer service were completely separate entities. Particularly in areas where there was slight competition, bad customer service didn’t matter because people had only limited options; for the most part, entities such as the post office and DMV still function like this. However, as the world has become more global, …

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3 Questions to Ask When Creating Brand Preference in Moms

Leave a Comment / Audience, Audience Analysis, Branding, Identity, Implementation, Messaging / By

For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …

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Top seven Tips to Stretch a Small Marketing Budget

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It’s been said that limitations are the key to creativity. If you have millions of dollars to throw around with marketing, chances are, you’re going to end up spending a fair bit of it on things that don’t actually work…that’s precisely why small marketing budgets can be a blessing in disguise. If you’re working at …

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How to Develop a Social Media Strategy for Your Personal Brand 1200x600 c default

How to Develop a Social Media Strategy for Your Personal Brand

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When most people log into Facebook, it’s not usually because they’re thinking about how to improve the strength of their personal brand. However, if you ask the best marketers at our Orlando marketing agency, they’ll tell you that they’ve learned how to carefully curate a personal social media strategy to reflect who they are. It’s …

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