Consumer Insights Archives

A Serious Consumer Insights Perspective on Silly Content

Leave a Comment / Audience, Consumer Insights / By bigeyeuser

Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …

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CPG Brands: Who Makes Household Decisions in Families?

Leave a Comment / Audience, Audience Analysis, Consumer Insights / By bigeyeuser

When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …

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Get to Know Your Customers with Consumer Insights Marketing

Leave a Comment / Audience, Consumer Insights / By bigeyeuser

Consumer insights marketing can help you understand your audience’s motivation, perspective, and behavior so you can discover more opportunities. As a business owner, you probably think you know your customers pretty well. You might be right, but these days, you need to go beyond some general demographics in order to obtain true consumer insights. Beyond …

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Know Your Audience with Persona Development

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Marketing/Business, Persona Building / By bigeyeuser

You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …

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Connecting the Dots: The Trends That Will Shape 2020

Leave a Comment / Audience, Banking, Consumer & Healthcare, Consumer Insights, Healthcare, Technology, SAAS, & Other High Tech / By bigeyeuser

Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …

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How to Effectively Optimize Your Credit Union Marketing

Leave a Comment / Audience, Banking, Consumer Insights, Marketing/Business / By bigeyeuser

Similar to that of banks and financing in general, the key to credit union marketing is to always be human and treat your consumers the same. Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every …

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A Comprehensive Guide to Marketing Services

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Identity, Marketing/Business, Media & Analytics, Media Planning and Buying, Public Relations, Qualitative Research, Quantitative Research, Website Development / By bigeyeuser

If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …

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3 Tools Every Brand Strategy Agency Uses to Increase Conversion

Leave a Comment / Audience, Audience Analysis, Branding, Consumer Insights, Conversion Optimization, Digital Targeting Services, Identity, Media & Analytics, Real Time Monitoring & Tracking / By bigeyeuser

A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …

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Why Knowing Your Audience Is the Key to Marketing Segmentation

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Digital Targeting Services, Media & Analytics / By bigeyeuser

Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …

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4 steps You Need to Take to Nail Your Brand Positioning This Year

Leave a Comment / Audience, Audience Segmentation, Branding, Consumer Insights, Identity, Naming & Architecture, Strategy & Positioning / By bigeyeuser

A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …

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