Consumer Insights Archives

Resurrecting Retail with Doug Stephens

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Content Marketing, Creative & Production, Direct-To-Consumer, Podcast / By bigeyeuser

Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today’s big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.

Best Buyer Personas with Adrienne Barnes

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Content Marketing, Creative & Production, Persona Building, Podcast / By bigeyeuser

This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

Why First Party Data Offers the Most Value to CPG Brands

Leave a Comment / Audience, Consumer Insights, Direct-To-Consumer, Insights / By bigeyeuser

The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.

DTC Marketing Tips: Building a Great Online Community

Leave a Comment / Audience, Branding, Consumer Insights, Direct-To-Consumer, DTC Marketing, Insights, Messaging / By bigeyeuser

How People Watch TV in 2021: Best Tactics for OTT and CTV Advertising

Leave a Comment / Audience, Campaign Creation & Development, Consumer Insights, Creative & Production, Insights, Marketing/Business, Media & Analytics, Media Planning and Buying, Over-The-Top(OTT), Video Production / By bigeyeuser

Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.

Top 3 Ways to Build Brand Loyalty in 2021

Leave a Comment / Audience, Branding, Consumer Insights, Insights / By bigeyeuser

Brand loyalty is more important than ever. The eCommerce boom during the pandemic provided digital businesses with an opportunity to engage with a much larger population of online customers. According to Digital Commerce 360, eCommerce increased by 32 percent during 2020 and continued to climb by almost 40 percent in the first quarter of 2021. Even …

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Everything You Need to Know About Living in Austin, Texas

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Market Intelligence, Multi-Family, Qualitative Research, Quantitative Research, Real Estate, Uncategorized / By bigeyeuser

Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …

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A Serious Consumer Insights Perspective on Silly Content

Leave a Comment / Audience, Consumer Insights / By bigeyeuser

Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …

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CPG Brands: Who Makes Household Decisions in Families?

Leave a Comment / Audience, Audience Analysis, Consumer Insights / By bigeyeuser

When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …

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Get to Know Your Customers with Consumer Insights Marketing

Leave a Comment / Audience, Consumer Insights / By bigeyeuser

Consumer insights marketing can help you understand your audience’s motivation, perspective, and behavior so you can discover more opportunities. As a business owner, you probably think you know your customers pretty well. You might be right, but these days, you need to go beyond some general demographics in order to obtain true consumer insights. Beyond …

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