Consumer Insights

Increasing Income Outcomes Tips for Financial Marketers

Know The Top Tips for Financial Institution Marketing

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With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s …

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Why Automobile Marketers Must Understand Mom Marketing

Why Automobile Companies Must Understand Mom Marketing

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It’s a movie cliche we’ve seen a million times: a woman goes to purchase a car, but gets swindled by a sleazy salesman because she supposedly doesn’t know her way around a car. Regardless of whether this was ever an accurate depiction of women’s role in the automobile purchasing process, this is certainly not the …

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6 Jaw Droppingly Simple Marketing Tidbits We Bet You Didnt Know

Simple Marketing Tips and Tidbits You Need To Know

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As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff. The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our …

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How Resort Marketers Can Turn Small Budgets Into Big Results 1200x600 c default

Resort Marketing Tips That Turn Small Budgets Into Big Results

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In the hospitality business, it’s sometimes necessary to slash budgets, and unfortunately, sometimes the people who suffer that the most are the people in the marketing department. Hotel and resort managers may be hesitant to invest money in projects unless they can see a clear return on investment, which is sometimes not easy to prove …

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Unlock The Power of Using Babies to Market Your Brand

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Babies are adorable! There’s nothing in the world as beautiful as a smiling newborn. For years, marketers have caught on to this, providing uplifting content that features babies in the forefront. One example is an Evian campaign that features babies on roller skates, dancing to “The Rapper’s Delight.” The video has over 18 million views …

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Marketing Smarter With Business Intelligence

Marketing Is Now Smarter with Business Intelligence

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Business intelligence sounds like something out of a spy movie.  Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick.  In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …

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In A League Of Her Own Reaching The Female Sports Fan

How to Reach the Female Sports Fan In Your Market

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In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining.  These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …

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A Facebook Only a Mother Could Love How Social Are Moms

A Face(book) only a mother could love: How social are moms?

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When Facebook first began, it was a tool for students to connect with one another, typically within a limited age range of about 20-30.  Later, when Zuckerberg opened up the Facebook forum to people of all ages, more people learned about the value of reaching out to one another using what is now the world’s …

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