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Ben & Jerry’s Twitter Treats, promotion in a creative way

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Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause. On May 14, in …

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How Marketing Helps Companies

How Marketing Helps Companies

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According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company. To take this a step further, we can say that marketing even begins before the production …

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