Consumer Journey Mapping

Increasing Income Outcomes Tips for Financial Marketers

Know The Top Tips for Financial Institution Marketing

Leave a Comment / Audience, Branding, Consumer Insights, Consumer Journey Mapping, Digital Targeting Services, Media & Analytics, Real Time Monitoring & Tracking, Strategy & Positioning / By

With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s …

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How You Can Better Understand the Customer Journey

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I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …

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Multiple Personalities Marketing to a Multi Screen Generation

Multi-screen generations & how to properly market to them

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In a world where children aren’t being taught cursive (because, frankly, who needs it when you have a tablet?), it’s getting harder and harder for marketers to stay in touch with the younger generation.  Back in our day, we didn’t have to worry about chargers and crashing devices – in fact, we could just tell …

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The debate big debate: To Google+, or not to Google+

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So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account. New social media platforms can be overwhelming. Heck, a lot of people …

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Traditional vs. Digital Agencies

Traditional agencies tactics verse Digital agencies

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In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies …

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