Consumer Journey Mapping

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The debate big debate: To Google+, or not to Google+

Leave a Comment / Audience, Branding, Consumer Insights, Consumer Journey Mapping, Content Marketing, Creative & Production, Strategy & Positioning / By

So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account. New social media platforms can be overwhelming. Heck, a lot of people …

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Traditional vs. Digital Agencies

Traditional agencies tactics verse Digital agencies

Leave a Comment / Audience, Consumer Journey Mapping, Creative & Production, Media & Analytics, Search Engine Optimization, Video Production, Website Development / By

In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies …

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