Inclusive Marketing with Jerry Daykin (Encore)
Jerry Daykin is a recognized expert in inclusive marketing, and explains the benefits of reflecting all consumer groups in advertising – both on-screen and off.
Audience
Marketing Research With Cindy Casper
Cindy Casper is a seasoned consumer marketing researcher and the Principal of boutique consultancy, Casper Insights. Cindy discusses how her career in marketing research began with ad effectiveness testing and explains the role that secondary, syndicated data can play. We discuss Cindy’s innovative approach to customer segmentation and the creation of authentic personas for collegiate clients. Cindy also shares her go-to tool for results analysis and data visualization.
Marketing Metrics With Christina Inge
Christina Inge is the author of this month’s Bigeye Book Club selection, Marketing Metrics, and discusses making better marketing decisions based on data.
Just Like Family with Dr. Andrea Laurent-Simpson
Most owners regard their pets as family members. In this encore, Dr. Laurent-Simpson explains what the new “multispecies family” means for petcare brands.
Retail Trends in 2022 with Ksenia Newton
Making a return visit to Bigeye’s podcast, our guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia shares insights from her recent Brandwatch reports and makes some predictions about how inflationary pressures …
Hispanic Heritage Month
Celebrating Hispanic Heritage Month, guest hosts Camila Swanson and Jorge Sedano lead this week’s podcast focusing on multicultural consumer insights.
Bigeye Book Club – Using Behavioral Science in Marketing
Nancy Harhut is the author of this month’s Bigeye Book Club selection, Using Behavioral Science in Marketing, and discusses how to drive more leads that convert.
Crumbling Cookies and Audience Targeting
Bigeye’s Tim McCormack and Maegan Trinidad discuss cookieless digital advertising and how they’re responding to new challenges in audience targeting.
How to Conduct a Quick Social Media Audit on Your Website
Why should marketers make time to perform a social media audit? In general, any marketing activity that replaces guesswork with relevant data should provide opportunities to improve ROI. To answer this question, it also helps to understand the increasing importance of social media marketing for growing businesses. According to data collected by Sprout Social in …
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The Content Fuel Framework (Encore)
Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she’s learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie’s framework …