Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …
Pet food marketing requires more than creativity – you need hard data to inform an audience analysis. Here’s what the stats say about pet marketing in 2019. If you want to sell pet products, you need to know your audience on a fundamental level. That requires hard data — the raw material that facilitates proper …
The “pet owner” is fast being replaced by the “pet parent”. Let’s discover how smart pet product marketing can reach this key demographic. Pet parent vs. pet owner — it’s a distinction that has launched a million angry polemics in online comment sections. Yet lost in these arguments as to who truly deserves to be …
Millennials are a natural audience for pet food marketing — but they shouldn’t be your sole focus. Let’s find out why casting a wider net is the smarter play. We get it — millennials are the cat’s pajamas. They represent a huge generation with a lot of buying power. Thousands of bloggers have written millions …
Pet Food Marketing: Why Millennials Shouldn’t Be The Sole Focus Read More »
Horse races are in the past and drone races are taking over the tech and the advertising world – you’re gonna need an audience segmentation consultant. Any great audience segmentation consultant will tell you it’s essential to know your market. Yet the real challenge often comes next: How do you make your brand stand out to your …
What Drones Can Teach Marketers About Knowing Their Audience Read More »
It’s time for a more data-driven approach, so let display advertising services take the wheel of your marketing strategy. Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing realm. …
How Pier 1 Increased Consumer Response Through Data Strategy Read More »
Similar to that of banks and financing in general, the key to credit union marketing is to always be human and treat your consumers the same. Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every …
How to Effectively Optimize Your Credit Union Marketing Read More »
Get connected with your target market through the power of reaction GIFs and a motion graphics design company to carry your voice in a new dimension. Here’s one rule about online communication: Over time, it will always trend toward the simplest and least work-intensive mode possible. That’s why reaction GIFs have supplanted witty one-liners as the Internet’s …
Marketing That Connects with Younger Audiences in Three Letters Read More »
Don’t let your content get the best of you, work with a content marketing agency to take a load off and increase your overall performance. There’s no doubt that content marketing is a critically important differentiator for businesses. The industry is experiencing explosive growth, and top content marketing agencies are busier than ever. Yet many organizations remain dissatisfied with the results their …
Dramatically Improve Your Content Marketing Strategy in 4 steps Read More »
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
