Brand loyalty is more important than ever. The eCommerce boom during the pandemic provided digital businesses with an opportunity to engage with a much larger population of online customers. According to Digital Commerce 360, eCommerce increased by 32 percent during 2020 and continued to climb by almost 40 percent in the first quarter of 2021. Even …
Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …
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Gen Z wants gender inclusion, and brands that conduct customer persona research may uncover a larger market with these younger buyers. In a week when a lot of the news covered a tragic fire caused by a so-called gender reveal party, it’s sort of ironic to realize that today’s babies may not grow up to …
Gen Z and Gender Identity: Toss Out the Stereotypes Read More »
Biometric research can help measure and evoke responses from customers. See how a market research company helps you understand customers with biometrics. Biometrics refers to measurements and calculations of human features and behaviors. Most people still associate commercial biometrics with security, like thumbprint and facial recognition readers. Yet marketers already use this technology not only to measure …
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For qualitative research companies, market research online communities provide an efficient, flexible, and robust tool for generating consumer insights. These days, people connect online with each other and with the companies that they patronize. That’s one reason why a qualitative marketing research agency may suggest using online communities to gain a deep understanding of customers. …
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What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …
What an Audience Analysis Agency Thinks About True Crime Read More »
Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …
A Serious Consumer Insights Perspective on Silly Content Read More »
The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market. Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …
Demystifying the DINK Demographic for Creating Brand Personas Read More »
When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …
CPG Brands: Who Makes Household Decisions in Families? Read More »
Airlines need to focus on gaining and maintaining the public’s trust in the wake of COVID-19. These marketing tactics can help airlines reach that goal. Even when compared to many other industries, the coronavirus crisis has hit airlines particularly hard. Airline research from Reuters shows that seat capacity for international flights has dropped to half when compared …
How Can Airlines Win Back the Public’s Trust After COVID-19? Read More »
