You can split marketing research techniques into two basic types — quantitative and qualitative research. Read on to learn the differences between the two. Quantitative research relies upon objective numbers, statistics, and hard facts. In contrast, qualitative user research seeks to explore more subjective questions, such as feelings and motivations. Your deep understanding of the …
Use lookalike modeling to find new customers with similar traits to your current ones. Read on to explore how it can improve your marketing efforts. As a business owner, have you ever wished you could clone your best customers? Modern business tech has not advanced quite that far yet. You can’t exactly duplicate your existing …
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In order to succeed, you must understand that you don’t operate your company in a vacuum that only contains you and your customers. Competitive marketing intelligence refers to gathering data about business competitors and your overall market. Not only does this kind of information help you understand direct competitors, it also gives you insights about …
Why Marketing Intelligence is Essential For New Business Read More »
Consumer insights marketing can help you understand your audience’s motivation, perspective, and behavior so you can discover more opportunities. As a business owner, you probably think you know your customers pretty well. You might be right, but these days, you need to go beyond some general demographics in order to obtain true consumer insights. Beyond …
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Mapping the customer experience journey will let you visualize and gain insights about the steps customers take when they interact with your business. As an online business marketer, you can think of a customer experience journey as a description of each person’s behavior as they interact with your website. As a typical map helps you …
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Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following: Designing a product that meets customer specifications which many need …
Teamwork is an Essential Part in Marketing Communication Read More »
Advertising is all about making a product or service known and this service is usually accomplished by the individual himself or by a marketing agency. Having the passion and creative talent to build and manage an advertising agency is one thing, however to stay in business; you have to learn how to market your advertising …
How to Market Your Advertising Agency and Who to Target Read More »
If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important. Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …
Audience targeting can help you identify who your ideal customers are and help you create relevant and resonant marketing messages. Few things are sadder than wasted potential — and that applies to both people and products. If you build a great product or service and can’t get it in front of the right audiences, your …
Four Audience Targeting Strategies for Your Product Read More »
You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …
