Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …
Why Building a Fence Is the Best Recipe for Restaurant Success Read More »
It’s hard to imagine members of the “Woodstock generation” moving into senior living communities for a life of quiet reflection punctuated by the occasional game of 4 p.m. shuffleboard. That’s one reason why these communities are undergoing a significant transformation. Today’s older generation have new priorities — and your senior living marketing needs to keep pace if you want …
Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets Read More »
A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …
3 Tools Every Brand Strategy Agency Uses to Increase Conversion Read More »
Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …
Why Knowing Your Audience Is the Key to Marketing Segmentation Read More »
When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …
Decoding a Hidden World by Using a Pharmaceutical Naming Agency Read More »
A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …
4 steps You Need to Take to Nail Your Brand Positioning This Year Read More »
Harvesting data from visitors to your website has long been one of the most effective ways to understand your audience. It’s also an invaluable tool for calibrating your content to increase its relevance to your audience, and creating personalized marketing messages that can be delivered in a more targeted fashion. Yet because this is an …
Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …
Why marketing to generation Z isn’t as easy as you think Read More »
What is Programmatic Advertising (PA): Programmatic advertising tools use complex analysis, forecasting, and regression algorithms to crunch millions of data points to find trends within certain customer groups. Once trends or behavioral patterns have been identified, the tool serves and optimizes content to your ideal audience in real time. As new data continues to be …
Programmatic Advertising 101: Why nerdy trends are profitable Read More »
For several years, we’ve been reticent to encourage clients to invest big bucks in television ads because the audience simply isn’t narrow enough to make the return on investment — which is often quite low after you factor in production overhead and distribution costs — worthwhile. While television was once a premium medium for advertisers …
What is OpenAP and how it can help you reach your target market Read More »
