Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …
Why marketing to generation Z isn’t as easy as you think Read More »
What is Programmatic Advertising (PA): Programmatic advertising tools use complex analysis, forecasting, and regression algorithms to crunch millions of data points to find trends within certain customer groups. Once trends or behavioral patterns have been identified, the tool serves and optimizes content to your ideal audience in real time. As new data continues to be …
Programmatic Advertising 101: Why nerdy trends are profitable Read More »
For several years, we’ve been reticent to encourage clients to invest big bucks in television ads because the audience simply isn’t narrow enough to make the return on investment — which is often quite low after you factor in production overhead and distribution costs — worthwhile. While television was once a premium medium for advertisers …
What is OpenAP and how it can help you reach your target market Read More »
Forget a 15% tip … how about a 35% increase in restaurant guest visits? According to Loyalogy, top loyalty cards and program provider, that’s the expected uplift many restaurants enjoy when they introduce loyalty programs to their marketing mix. Discounts, point systems, loyalty cards, keychains, apps, social media offers, and memberships are just a few …
Why people live to eat (and are getting rewarded for it) Read More »
Whether guests visit your destination to stay in rustic, canvas yurts under the stars, or pay premium prices to be wined and dined by celebrity chefs and sommeliers — everyone is looking for something that fits their tastes, needs, and lifestyle. Persona marketing helps tourism and hospitality brands define their target audiences and set themselves …
Why persona marketing is the key for your tourist destination Read More »
Social listening is one of those magical, marketing buzzwords that seems to hold the key to customer information, new sales, and social engagement. But what is it? Whether you’re a new digital marketer or a seasoned business owner, understanding social listening (and knowing how to use it) can be a powerful tool in your toolbox. We know that …
Hello from the other side: What is social listening? Read More »
We all know that staying competitive in the digital world means staying on top of new marketing trends, knowing when the latest SEO changes are taking place, and trail blazing new opportunities. But, if you are trying to focus on a more elderly market or targeting senior marketing initiatives, it’s important that you use market …
What do you do when your audience ISN’T millennial? Read More »
Has a friend ever asked you what you think of their new girlfriend and found yourself at a loss for words because she looks exactly like their ex? You’re not alone. The reason is that people are predictable. As humans, we tend to gravitate toward what is familiar. People who share our values and trends that …
Why your business should care about lookalike targeting Read More »
Tourism analytics are a real asset for tourism-based businesses. Data can help you understand seasonal trends, know what your competition is doing, and support your customers’ purchase and planning process. Everyone has suggestions on what to track, what tools are best, and how to link it to your business insights. The good news is, there …
The only four things you need to know about tourism analytics Read More »
View more of BIGEYE’s creative infographics. Understanding Generation Z By BIGEYE Posted on October 19, 2016 The New Kids on the Block This is their turf: They are the first generation of digital natives. Use an average of 5 screens: smartphone, TV, laptop, desktop, and iPad. Fenced in generation: This generation values privacy, preferring social …
