It’s time for a more data-driven approach, so let display advertising services take the wheel of your marketing strategy. Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing realm. …
How Pier 1 Increased Consumer Response Through Data Strategy Read More »
Similar to that of banks and financing in general, the key to credit union marketing is to always be human and treat your consumers the same. Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every …
How to Effectively Optimize Your Credit Union Marketing Read More »
Get connected with your target market through the power of reaction GIFs and a motion graphics design company to carry your voice in a new dimension. Here’s one rule about online communication: Over time, it will always trend toward the simplest and least work-intensive mode possible. That’s why reaction GIFs have supplanted witty one-liners as the Internet’s …
Marketing That Connects with Younger Audiences in Three Letters Read More »
Don’t let your content get the best of you, work with a content marketing agency to take a load off and increase your overall performance. There’s no doubt that content marketing is a critically important differentiator for businesses. The industry is experiencing explosive growth, and top content marketing agencies are busier than ever. Yet many organizations remain dissatisfied with the results their …
Dramatically Improve Your Content Marketing Strategy in 4 steps Read More »
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …
Why Building a Fence Is the Best Recipe for Restaurant Success Read More »
It’s hard to imagine members of the “Woodstock generation” moving into senior living communities for a life of quiet reflection punctuated by the occasional game of 4 p.m. shuffleboard. That’s one reason why these communities are undergoing a significant transformation. Today’s older generation have new priorities — and your senior living marketing needs to keep pace if you want …
Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets Read More »
A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …
3 Tools Every Brand Strategy Agency Uses to Increase Conversion Read More »
Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …
Why Knowing Your Audience Is the Key to Marketing Segmentation Read More »
When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …
Decoding a Hidden World by Using a Pharmaceutical Naming Agency Read More »
