Audience

Dramatically improve your content marketing strategy in 4 steps scaled

Dramatically Improve Your Content Marketing Strategy in 4 steps

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Don’t let your content get the best of you, work with a content marketing agency to take a load off and increase your overall performance. There’s no doubt that content marketing is a critically important differentiator for businesses. The industry is experiencing explosive growth, and top content marketing agencies are busier than ever. Yet many organizations remain dissatisfied with the results their …

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A Comprehensive Guide to Marketing Services

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Identity, Marketing/Business, Media & Analytics, Media Planning and Buying, Public Relations, Qualitative Research, Quantitative Research, Website Development / By

If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …

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Why Building a Fence Is the Best Recipe for Restaurant Success

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Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …

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Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets

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It’s hard to imagine members of the “Woodstock generation” moving into senior living communities for a life of quiet reflection punctuated by the occasional game of 4 p.m. shuffleboard. That’s one reason why these communities are undergoing a significant transformation. Today’s older generation have new priorities — and your senior living marketing needs to keep pace if you want …

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3 Tools Every Brand Strategy Agency Uses to Increase Conversion

Leave a Comment / Audience, Audience Analysis, Branding, Consumer Insights, Conversion Optimization, Digital Targeting Services, Identity, Media & Analytics, Real Time Monitoring & Tracking / By

A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …

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Why Knowing Your Audience Is the Key to Marketing Segmentation

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Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …

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Decoding a hidden world by using a pharmaceutical naming agency

Decoding a Hidden World by Using a Pharmaceutical Naming Agency

Leave a Comment / Audience, Branding, Healthcare, Identity, Implementation, Naming & Architecture, Nutraceuticals, Qualitative Research, Quantitative Research / By

When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …

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4 steps You Need to Take to Nail Your Brand Positioning This Year

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A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …

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Why marketing to generation Z isn’t as easy as you think

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Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …

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