Babies are adorable! There’s nothing in the world as beautiful as a smiling newborn. For years, marketers have caught on to this, providing uplifting content that features babies in the forefront. One example is an Evian campaign that features babies on roller skates, dancing to “The Rapper’s Delight.” The video has over 18 million views …
Unlock The Power of Using Babies to Market Your Brand Read More »
Email marketing is a very important aspect of almost any business’s growth. It’s how brands, both large and small, communicate sales, special events and interesting content in order to help the brand remain on the subscriber’s mind. Many companies require submission to their email lists in order to use their services. And, it’s a simple …
Why Email Marketing Maintains Its Value & Why You Should Use It Read More »
“I want a feast I want a bean feast Cream buns and doughnuts and fruitcake with no nuts so good you could go nuts. No, now! I want a ball I want a party Pink macaroons and a million balloons and performing baboons and Give it to me now. I want the world, I want …
Hot trends in hotel advertising: Subtlety works best Read More »
Over the past two decades, Moms have controlled up to 80% of household spending. When you break it down, they are not only buying for themselves but for many other age groups and demographics including adults, babies, tweens, teens, males and females. By putting in some consideration and tailoring your marketing campaigns to fit this …
Is Your Marketing Campaign Mom-Friendly? Learn Why It Should Be Read More »
Sometimes, the rapid speed of technology makes me feel older than my years (and I’m not even that old!). Back in my day, we didn’t have tablets or smart phones – most people didn’t even have computers. We had to communicate to one another by dialing them on a home phone, and, if my parents …
Understanding How Young People Use Technology Today Read More »
Business intelligence sounds like something out of a spy movie. Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick. In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …
Marketing Is Now Smarter with Business Intelligence Read More »
In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining. These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …
How to Reach the Female Sports Fan In Your Market Read More »
It’s proven that customers you are connected with on Facebook spend 2 times more with your business than those that are not connected with you. From a Florida advertising agency like us to a mama baking cookies and cakes out of her home, every business can benefit from a little Facebook advertising. Here are a …
Facebook Ads: Learn Some Best Practices You Should Use Read More »
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers …
How to Market to Moms: Night Time is the Right Time Read More »
When Facebook first began, it was a tool for students to connect with one another, typically within a limited age range of about 20-30. Later, when Zuckerberg opened up the Facebook forum to people of all ages, more people learned about the value of reaching out to one another using what is now the world’s …
A Face(book) only a mother could love: How social are moms? Read More »
