Sometimes, the rapid speed of technology makes me feel older than my years (and I’m not even that old!). Back in my day, we didn’t have tablets or smart phones – most people didn’t even have computers. We had to communicate to one another by dialing them on a home phone, and, if my parents …
Understanding How Young People Use Technology Today Read More »
Business intelligence sounds like something out of a spy movie. Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick. In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …
Marketing Is Now Smarter with Business Intelligence Read More »
In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining. These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …
How to Reach the Female Sports Fan In Your Market Read More »
It’s proven that customers you are connected with on Facebook spend 2 times more with your business than those that are not connected with you. From a Florida advertising agency like us to a mama baking cookies and cakes out of her home, every business can benefit from a little Facebook advertising. Here are a …
Facebook Ads: Learn Some Best Practices You Should Use Read More »
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers …
How to Market to Moms: Night Time is the Right Time Read More »
When Facebook first began, it was a tool for students to connect with one another, typically within a limited age range of about 20-30. Later, when Zuckerberg opened up the Facebook forum to people of all ages, more people learned about the value of reaching out to one another using what is now the world’s …
A Face(book) only a mother could love: How social are moms? Read More »
Once you’ve figured out your brand identity, it is essential to determine how to move forward with a campaign that strategically addresses your target consumer. While the types of campaigns you can run are as varied as the types of businesses themselves, you can use some of our tips to help you design something that …
Part II – Creating a campaign around your brand identity Read More »
People who love their brands have an emotional attachment to them that’s almost impossible to match. Give an Apple enthusiast a Samsung Galaxy to play with, and watch him politely decline to try the $700 phone. Whether it’s Target for reliability and quality, Neiman Marcus for luxury goods, or JetBlue for affordable airfare, people stick …
Branding discussion: Developing a brand persona – Part I Read More »
In a world where children aren’t being taught cursive (because, frankly, who needs it when you have a tablet?), it’s getting harder and harder for marketers to stay in touch with the younger generation. Back in our day, we didn’t have to worry about chargers and crashing devices – in fact, we could just tell …
Multi-screen generations & how to properly market to them Read More »
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
