Banking Archives

How Can Small Banks Compete Against Large Banks? Supercharged SEO

Leave a Comment / Banking, Creative & Production, Marketing/Business, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

Supercharge your SEO services and launch your community bank into the future with these key digital marketing strategies and concepts. The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they can compete …

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How to Build Trust Through Community Bank Marketing

Leave a Comment / Banking, Branding, Creative & Production, Identity, Marketing/Business, Persona Building, Voice Development / By bigeyeuser

Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business. Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it …

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How to Effectively Optimize Your Credit Union Marketing

Leave a Comment / Audience, Banking, Consumer Insights, Marketing/Business / By bigeyeuser

Similar to that of banks and financing in general, the key to credit union marketing is to always be human and treat your consumers the same. Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every …

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5 Things Consumers Are Looking for in Banking Services

Leave a Comment / Banking / By bigeyeuser

Want people to bank with you? Appeal to your audience by teaming up with a financial services marketing agency that understands the banking world. Finance is not boring. Complex maybe, but useful and all-encompassing. To get through to your consumers in this saturated market there’s a lot that banks can do to stand out. Some …

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How a Credit Union Marketing Agency Can Put You One Step Ahead

Leave a Comment / Banking, Content Marketing, Creative & Production, FinTech, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand …

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7 interesting content ideas for good bank marketing

Leave a Comment / Banking, Content Marketing, Creative & Production / By bigeyeuser

To some, banks may seem by nature a tad on the boring side. How much fun can it be, really, to collect and distribute money all day?Actually, if you talk to people in the profession, it can be a whole lot of fun to be in the business of marketing dollars and cents to the masses. …

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Seven smart ways banks can utilize paid ad campaigns

Leave a Comment / Audience, Audience Analysis, Banking, Consumer Insights, Digital Targeting Services, Media & Analytics, Search Engine Optimization / By bigeyeuser

It would be oh so simple for a bank to forgo newer methods of communicating – such as social media. After all, to someone less familiar with social networks like Facebook and Twitter, these online channels all seem like places where people personally love to play, not conduct or discuss serious business. And financial institutions – especially …

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How to develop a successful bank conversion marketing program

Leave a Comment / Audience, Audience Segmentation, Banking, Consumer Insights, Conversion Optimization, Media & Analytics, Media Analysis & Measurement, Media Planning and Buying / By bigeyeuser

As featured in an earlier blog post, millennials represent 92 million in the United States and are reaping the benefits of improved financial conditions after bouncing back from the recession hit. These young adults are ripe for new banking relationships and considering new bank products to suit their needs, such as checking and savings accounts. This …

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Assessing the Future of Mobile Payments and how it will impact you

Leave a Comment / Banking, FinTech / By bigeyeuser

If you’ve thumbed through a timely Fortune Magazine article, or visited the publication’s website recently, you might be aware of the company’s marketing stance regarding the use of Apple Pay, a new automated payment feature on the iPhone 6. While paying with a phone is certainly interesting (and is, in fact, already commonplace in countries such …

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Online Reputation Management In the Banking Industry

Leave a Comment / Banking, Branding, Media & Analytics, Real Time Monitoring & Tracking / By bigeyeuser

Social media is an important channel of interactive, two-way messaging for many industries, and banking and financial institutions stand to greatly benefit from using this medium to help distribute information. Although social media outlets provide opportunities for banks to engage with current and potential customers, there are also obstacles that banks must overcome to implement …

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