It’s no secret that people prefer to work with businesses and individuals they like. At our Orlando marketing agency, we treat each and every one of our clients like members of our family because we aren’t an exception to this rule. Fostering a work-friendly friendship with your prospects can round out your client services experience …
Beyond Client Services: How to Be Friends With Your clients Read More »
As one of the pillars of the “Four P’s” – positioning, product, placement, and price – your brand positioning statement serves as a fundamental part of your go-to market strategy. Before you decide what new features your product needs, what stores you want to sell in, and how much you want to charge, you need …
Battle of The Brands: make a rockstar brand positioning statement Read More »
In a recent post, we discussed how Twitter is changing the world and earning you positive brand association, one social media post at a time. Twitter is most known for it’s organic social media advertising potential, but Twitter ads come in several different formats so there are plenty of ways to take advantage of paid advertising within …
Down and dirty social media: twitter ads like never before Read More »
When staring down your marketing “to-do” list, creating a brand guide might not immediately rank in your top five. We know you have market research to conduct, websites to optimize, leads to cultivate, and content marketing strategy to perfect. The ROI on traditional marketing tasks is far easier to track than the nebulous benefits of …
Why your business can’t live without brand guidelines Read More »
Your unique value proposition or “UVP” is the new marketing MVP and calling card of your business. Think of it is as your three-second elevator pitch. This one-sentence mission statement should clearly set the tone for your brand positioning and prime prospective customers to learn more. We might even go so far as to say …
UVP is the new marketing MVP: Supercharge your value proposition Read More »
The art of inbound marketing lets customers find you rather than spending time, energy and money soliciting qualified (and sometimes unqualified) leads. This marketing strategy is the quintessential manifestation of fishing where the fish are. In plain words, you simply place your product in the path of your potential customers and let them do the …
How buyer personas now drive inbound marketing leads Read More »
As summer vacations begin getting planned, warm weather inspires people to seek warmer waters, and tourism season kicks into full swing, now is a great time to parter with a Florida digital marketing agency to supercharge your resort marketing strategy. Get ahead of your competition by harnessing these three great resort marketing tips this season. 1. Landing …
3 resort marketing tips that deliver results fast Read More »
If anybody knows that rebranding is a huge undertaking – it’s us. Before you get to the best part (new colors, logos, web design, and all the exciting creative pieces in between), it’s important that your rebranding initiative is grounded in strong strategy. When fleshing out your process for rebranding, here are our top 5 …
Top five things to consider when rebranding your business Read More »
We know we’ve been harpin’ on this for a while, but although your customers may be the same across all channels, how you communicate with them across these channels is not a one size fits all model. Deep customer insights start with understanding your customer relationships inside and out. Strong customer relationships mean that you not …
Effectively manage customer relationships in marketing channels Read More »
In 2013, Maker’s Mark made a decision that lead to a very serious problem – they reduced the amount of alcohol in their whiskey, a move that likely made sense on paper or in the boardroom. Not surprisingly, once word began to emerge, imbibers everywhere expressed outrage and after thousands of social media complaints and organized …
“Hello from the other side:” Social listening effects Read More »
