In some ways, email marketing is a necessary evil. It’s a cheap and efficient way to reach all of your former customers, colleagues, subscribers and anyone else that’s randomly ended on your list. It’s today’s version of direct mail marketing—only worse, in that it’s so cheap that nearly every company in existence can afford to …
The Write Way: Six tips for better email marketing Read More »
Mobile apps are all the rage. There are literally thousands of apps in the iTunes app store, with more and more created every day. You have an idea for how you think you might be able to grow your business through a mobile app, but you’re not entirely sure. However, since everyone else is doing …
Want to launch a mobile app? Ask yourself these questions first Read More »
You know how those banner ads flash across your screen on just about every single web page in existence? Well, they’ve been pretty much unchanged since 1995. Inc. reported last month that content marketing is the wave of the future as part of its series on How (and Where) to Make Money in 2013 (and …
How content marketing will revolutionize brands in 2013 Read More »
Inbox overload is a real problem. Each day, intersparced with the emails I get from Groupon, Amazon.com and Zappos about new products and flash sales, I receive long business emails from potential associates and partners. Sometimes, there’s just not enough hours in the day to go through all of it. So, I’ve compiled a list …
7 tips to improve the impact of your business emails Read More »
It’s a dusty collection of business cards you have over there, isn’t it? You met what’s-his-name at the who’s-he-what for that startup thingy you can’t remember… right? LinkedIn exists to help people find jobs, but it also survives as a networking tool to help people meet and remain in contact with potential business associates. Your …
Your business’s missing link: Using LinkedIn for more sales Read More »
There’s a lot of content out there on the Internet about any subject that you could possibly ever want to know about (turns out that woman you recognized on White Collar is actually the girl who played Kelly on Saved By the Bell – thank you, Wikipedia!). This is particularly true in the social media …
13 Social media & marketing blogs to add to your feed right now Read More »
A year ago, Pinterest blew up into popularity so fast that even the founders themselves were astounded. However, a leading question on everyone’s mind revolved around a single question: how could the Internet’s pin board help drive revenue? Pinterest continues to grow in popularity because it offers a visual approach to daily inspiration. Particularly popular …
Pinterest: Helps companies drive innovation & revenue Read More »
It’s a fact that people are inundated with branded content hundreds of times a day. The advertising industry is worth billions of dollars, and brand marketers latch on to this by finding ways to reach you EVERYWHERE, including billboards, television, smartphones, tablets, magazines, websites and search engine pages. If you’re developing an advertising or marketing …
Caring about your consumers time could change the ad world Read More »
The marketing and advertising industries are notorious for making up their own buzzwords, in order to emphasize and, in some cases, glamorize trends and ideas as they come into the public space. (I once received an email from a media company encouraging me to “techcessorize” my iPad – how’s THAT for corny PR language?) Here …
The newest buzzwords & what they mean to your company Read More »
Many people see LinkedIn as a way to stay connected to fellow professionals. However, the online resume platform uses some interesting tactics to help put a price on your skill set. Our Orlando marketing agency uses LinkedIn to help us find talent, but always with caution. What follows are some things you may not know about …
Things you didn’t know about LinkedIn – & probably don’t want to Read More »
