Creative & Production

Voice technology continues to surge in terms of adoption, with global smart speaker sales up 187% in 2018’s second quarter. The world’s largest manufacturers collectively shipped nearly 17 million voice technology devices in the second quarter, up from roughly 9 million units in the first quarter. These numbers are evidence of an ongoing shift from touch to voice …

Amazon’s Alexa Just Powered up – Here’s What Marketers Need to Know Read More »

In just a few years, digital assistants have gone from a novelty to nearly ubiquitous. Much like the smartphone revolution a decade earlier, Amazon Alexa and Google Home are transforming the way we live, work and learn. This could not be more apparent anywhere else than in the classroom, where Alexa programming is helping drive …

Looking for Better Classroom Engagement? Work With Alexa… Read More »

“Hey Alexa, what time is it?”, “What is in the news today?”, “What is the weather forecast for today?” The answers to these simple questions can help you jump start your day. But, what if you need Alexa to remember a more specific piece of information from previous interactions? For example, the last time you …

How to Leverage Alexa’s Persistence Capabilities to Your Advantage Read More »

Especially through the implementation of voice advances such as new Alexa Skills, the power of the Internet is now a single swipe away, regardless of time or location. With the introduction of digital assistants, the experience of interacting with the Internet became even less mediated. Now, instead of swiping and actively seeking information, users could …

3 Essential Steps for Innovative and New Alexa Skills Read More »