Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with …
Why Digital Video is Such a Good Idea for Your Brand Read More »
In the era of the internet, it’s easy for the most amazing resort experiences to get lost in the endless stream of advertising and digital content. With so many resort options, resort marketers who truly want to break through the noise have a variety of tools in their arsenal to help them make the most …
7 resort marketing tips to help your bookings skyrocket Read More »
In the hospitality business, it’s sometimes necessary to slash budgets, and unfortunately, sometimes the people who suffer that the most are the people in the marketing department. Hotel and resort managers may be hesitant to invest money in projects unless they can see a clear return on investment, which is sometimes not easy to prove …
Resort Marketing Tips That Turn Small Budgets Into Big Results Read More »
Email can be a drag. You’ve seen it – the constant emails from businesses begging for your money, offering not-so-great “deals” and “limited time offers,” emails that you immediately delete or leave as unread, depending on whether you’re super organized, or are a bit of an email hoarder, like me. But wait… every once in …
Email Marketing Strategies To Ensure Higher Open Rates Read More »
In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and …
How to Create Great, Shareable Content For Your Business Read More »
It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life. At our advertising agency, we …
Why Your Brand Should Consider Using App Development Read More »
Remember the first days of the Internet, when it felt as though every single person had a Geocities page, full flashing graphics and crazy clip art-inspired interfaces? This was in an era when search engine technology was miniscule, which most of us now rely upon. In this day and age, there are many more options …
How Website Optimization Can Help Grow Your Business Read More »
Business owners often don’t understand the importance of social media. Yes, when teenagers are posting selfies on their Facebook pages, it’s easy to think that Facebook is for “the kids.” But here’s a reality check: More than a billion people are on Facebook and, unlike TV advertising, businesses can target them based on very specific …
The Top Three Secrets to Succeeding at Social Media Read More »
I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …
How You Can Better Understand the Customer Journey Read More »
Black Friday is the biggest sales day of the year with a record $59 billion spent in 2012. Retail stores are seeing more and more people, lined up earlier and shopping later than ever. There’s just something about a nice Thanksgiving dinner that makes people comfortable spending cash on their loved ones (and themselves!) the …
The Seven Best Black Friday Marketing Practices You Should Know Read More »
