Direct-To-Consumer Archives

How to Build an Email Strategy to Grow eCommerce Marketing Sales

Leave a Comment / Direct-To-Consumer, Insights / By bigeyeuser

Build a customer- and growth-focused eCommerce email strategy to attract, retain, and satisfy customers by relying on accessible eCommerce tools. In addition to causing dozens of other disruptions, the pandemic drastically changed the way most consumers shop. In particular, people turned to online shopping for additional convenience and of course, to avoid crowds. Even though …

How to Build an Email Strategy to Grow eCommerce Marketing Sales Read More »

Learn From These Amazon Bestsellers in Order to Beat Them

Leave a Comment / Direct-To-Consumer, DTC Marketing / By bigeyeuser

Millions of buyers search Amazon for new products and brands. See examples of the best Amazon eCommerce marketing in order to find ways to beat competition. When it comes to Amazon, lots of sellers say that if you can’t beat them, you should join them. That doesn’t refer to copying either the products or tactics …

Learn From These Amazon Bestsellers in Order to Beat Them Read More »

5 Successful DTC Launches With Podcast Advertising

Leave a Comment / Direct-To-Consumer, DTC Marketing, Marketing/Business / By bigeyeuser

Podcast advertising gives DTC brands a chance to connect with a wide, engaged, and growing audience. See five DTC advertising success stories. PPC, blogging, and social media advertising tend to dominate discussions about DTC marketing. These kind of conversations totally ignore the rapid growth of podcast advertising as an effective and increasingly popular promotional medium …

5 Successful DTC Launches With Podcast Advertising Read More »

Defining Luxury Shoppers in the eCommerce Marketing World

Leave a Comment / Direct-To-Consumer / By bigeyeuser

eCommerce marketing is growing, but it takes a different skill to target audience demographics for online luxury goods buyers. A McKinsey report upon the luxury goods sector this year expressed both cautions and reasons for optimism. Because the pandemic has slowed in-person sales worldwide, they emphasized the importance of focusing upon online growth. Not only can …

Defining Luxury Shoppers in the eCommerce Marketing World Read More »

How Health and Wellness Brands Bring Self-Care Home

Leave a Comment / Direct-To-Consumer, Health & Wellness / By bigeyeuser

Health and wellness brands know self-care matters more today than ever. Learn how to understand the current landscape and connect with customers at home. No doubt, the coronavirus pandemic delivered a tough blow to many parts of the beauty and wellness industries. As an example, concerns over hygiene and social distancing measures hurt the incomes …

How Health and Wellness Brands Bring Self-Care Home Read More »

How eCommerce Marketing Can Cope With Delivery Slowdowns

Leave a Comment / Direct-To-Consumer, Direct-to-Consumer Clothing / By bigeyeuser

Learn how eCommerce marketing can battle the slowdowns USPS and other delivery companies are facing, which are impacting companies both large and small. For years, the rise in electronic document delivery and digital marketing have reduced the volume of some kinds of mail. Neither people nor businesses send as many letters or ads through the …

How eCommerce Marketing Can Cope With Delivery Slowdowns Read More »

5 Tested CBD Marketing Agency eCommerce Tips and Tricks

Leave a Comment / CBD, CBD Products, CBD Services, Direct-To-Consumer, Health & Wellness / By bigeyeuser

Use our CBD marketing agency tips and tricks to successfully and purposefully break into this growing market rife with opportunity. According to Market Watch’s 2020 study, the global value for the CBD marketplace will grow to over $1.2 billion by 2024, up from 2019’s value of $311 million. Some optimistic analysts predict even higher growth. …

5 Tested CBD Marketing Agency eCommerce Tips and Tricks Read More »

CPG Digital Marketing: Top Trends and Tips for Your Brand

Leave a Comment / Direct-To-Consumer, DTC Marketing / By bigeyeuser

Most people still associate consumer packaged goods, or CPG, with items sold on the shelves of grocery, drug, and discount stores – but the category is actually much broader. CPG refers to the kinds of packaged products that people consume and need to replenish, like coffee, dog food, and soap. Historically, limited space on store shelves drove …

CPG Digital Marketing: Top Trends and Tips for Your Brand Read More »

3 Common eCommerce Marketing Myths Busted

Leave a Comment / Direct-To-Consumer / By bigeyeuser

eCommerce Myths Busted: Failing to market, account for all costs, and to seek help can lead to eCommerce marketing failures. For this latest episode of eCommerce Marketing Myth Busters, it’s time to dispel some notions that are quite common to new sellers. Any experienced product marketing agency has encountered sellers with these untrue or half-true …

3 Common eCommerce Marketing Myths Busted Read More »

Don’t Get “Gooped”: Credible Health and Wellness Marketing Tips

Leave a Comment / Direct-To-Consumer, Health & Wellness / By bigeyeuser

Outlandish health claims make trouble. Health and wellness marketing needs quality content and credible distribution channels to develop long-term trust. Since there’s even a Netflix show about Goop, the wellness company has gotten a lot of attention. Founded by Gwyneth Paltrow, Goop has also attracted more than a little criticism for making questionable claims about …

Don’t Get “Gooped”: Credible Health and Wellness Marketing Tips Read More »