According to the paradox of choice idea, offering too many choices can stress out customers, reduce conversions, and detract from business. The “paradox of choice” phrase comes from a marketing book and a Ted Talk by Barry Schwartz, a well-known psychology professor. On the surface, having plenty of choices seems like a very positive thing. Dr. Schwartz …
Is the “Paradox of Choice” Ruining Your eCommerce Site? Read More »
Amazon’s algorithm cares about relevance, conversions, and customer experience. Here’s how to boost your eCommerce marketing to get Amazon pages right. Even before the coronavirus outbreak, TechCrunch announced that Amazon had already taken over about half of the entire eCommerce market. During the outbreak, eCommerce spiked. Larger and recognizable online brands gained the lion’s share of that …
10 Amazon Algorithm Hacks to Accelerate eCommerce Marketing Read More »
DTC brands are known for their clever, original, and on-trend ads. Read what we can learn from the pet product marketing tactics Chewy.com uses to connect with audiences. In a few short years, DTC (or D2C) brands have gone from a novelty to an essential part of the lives of most consumers. Emarketer forecasts that …
Improving customer service means improving eCommerce marketing in order to retain and attract customers. Learn to improve customer service with these tips. In recent months, eCommerce has enjoyed an incredible boom. At the same time, consumers also have plenty of choices and the means to research them. While online shoppers tend to demonstrate loyalty to …
10 eCommerce Marketing Tips to Improve Customer Service Read More »
Casper’s DTC product marketing agency success: Authority content, social influencers, a fun brand, and a high-quality product. When it comes to out-of-the-box selling techniques, you have to take note of Casper as a prime example. After all, they were one of the first companies to literally have their customers take mattresses right out of the box it was delivered …
How Casper’s D2C Method Has Customers Resting Easy at Night Read More »
Use eCommerce marketing to take advantage of the growing population of regular online shoppers, while avoiding the pitfalls of this digital transformation. As news of the COVID-19 pandemic spread almost as fast as the coronavirus itself, governments started encouraging people and businesses to take social distancing measures. Soon after, even the brick-and-mortar businesses that didn’t …
Read why eCommerce is booming during the coronavirus, and how businesses can retain those customers after the crisis passes. During these days of the coronavirus outbreak, you might have a hard time picturing a return to normal business conditions. Still, you can already see signs that preventative measures have begun to flatten the curve and …
ECommerce Website Management and Marketing After COVID-19 Read More »
DTC retailers have been affected by COVID-19. Pivoting your 2020 marketing plan using e-commerce, data, and direct sales platforms will help you recover. By the Middle of March, AdWeek published the sobering news that DTC stores had been among some of the first retailers to close because of the coronavirus crisis. At the same time, these companies’ …
How DTC Can Pivot Media Plans for the Rest of 2020 Read More »
No matter what you sell from your e-commerce shop, you have a great opportunity to grow your business – follow these steps to gain a competitive edge. Amazon, the world’s e-commerce leader, enjoyed over $280 billion in revenue during 2019, a 20-percent increase from the prior year. Even much smaller, independent digital shops can do …
10 Essential Digital Marketing Tips for Your E-Commerce Store Read More »
In a world of customized placement, your DTC brand needs to be omni-channel, which is why a proper DTC marketing plan is so critical. Direct-to-consumer (DTC) brands are riding a sustained growth wave. It’s estimated there are more than 400 significant brands now in this category, while DTC web traffic is growing 100% year over year. This growth is …
DTC vs. Retail: How Brands Win with a Blended Approach Read More »
