Consumer & Healthcare

Let’s face it – there are entire industries dedicated to physician marketing tactics.  Men and women across the country attend conferences to help learn about strategies for growing their practices.  But how many of these ideas are actually good?If your current physician marketing strategy involves simply creating Facebook and Twitter accounts that you don’t use, …

Physician Marketing Techniques to Help Grow Your Practice Read More »

Hospital marketers are in a tough position when it comes to pleasing physicians.  Doctors, surgeons and specialists typically have years and years of expertise, and often believe that their ideas and personas warrant marketing and publicity recognition.  Many times, this is true – a long list of award-winning services may entice people to choose your …

Patients are a virtue: A look into hospital marketing Read More »

Before Twitter, most hospitals connected to potential patients through direct mail marketing, newsletters, press releases and fundraisers.  While each of those items is still important to a hospital’s integrated marketing scheme, many hospitals and other health care organizations have also found success using tools created for the digital age. Your hospital already has a Facebook …

Read up on why a hospital really does need a Twitter handle Read More »