Healthcare Archives

Read why home health marketing needs social media

Leave a Comment / Healthcare / By bigeyeuser

When establishing a positive reputation in the highly regulated, highly saturated healthcare market, your social media agency can transform your brand into a go-to source for information and wellness. Beyond traditional social media management, your agency can tap into digital education techniques — such as webinars and groundbreaking thought leadership through blogs and digital posts …

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Retargeting (or remarketing) is creepy, but it sure works

Leave a Comment / Consumer & Healthcare, Creative & Production, Digital Targeting Services, Healthcare, Media & Analytics, Retail, Tourism Hospitality Convention, Website Development / By bigeyeuser

Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …

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4 reasons why digital advertising matters in healthcare marketing

Leave a Comment / Audience, Audience Analysis, Consumer & Healthcare, Healthcare, Media & Analytics, Media Analysis & Measurement / By bigeyeuser

It’s definitely a challenging time to be working in healthcare.There are political pressures – and competing agendas – to expand or undo the insurance structure. Along with increases in billing, every insurance provider requires their own rules and paperwork, and regulations are constantly evolving regarding the best practices for discussing or sharing patient information. On the brighter side, there …

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What goes into the beauty of a brand’s social campaign

Leave a Comment / Branding, Campaign Creation & Development, Creative & Production, Healthcare, Messaging, Personal Care / By bigeyeuser

Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video …

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The Differing Appeals of the Healthcare Field in the Mom Market

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer & Healthcare, Healthcare / By bigeyeuser

Once a marketer has addressed the proper mom segment for his product or service, it becomes time for him to create an approach that reaches out to her. Finding an appeal that works to address the target helps generate brand preference down the line. Just as there are multiple methods for subdividing the moms market, …

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Why Businesses Should Support Breast Cancer Awareness Month

Leave a Comment / Consumer & Healthcare, Healthcare, Personal Care / By bigeyeuser

Breast cancer is the second leading cause of death among women with more than 220,00 women in the United States diagnosed each year. And every October, people around the world come together in support of Breast Cancer Awareness Month to raise awareness of issues pertaining to breast cancer symptoms and treatment options.At our Orlando ad …

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BIGEYE Video Team Proud To Be A Part of Karli’s Story

Leave a Comment / Consumer & Healthcare, Creative & Production, Healthcare, Personal Care, Video Production / By bigeyeuser

The BIGEYE video production team was proud to tell the story of the amazing Karli. Her story of fighting her cancer is an inspiring story. After being diagnosed with bone cancer, Karli’s world was turned upside down. Since completing her treatment, she has become a warrior in the battle against childhood cancer. Having fought and …

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Physician Marketing Techniques to Help Grow Your Practice

Leave a Comment / Consumer & Healthcare, Healthcare / By bigeyeuser

Let’s face it – there are entire industries dedicated to physician marketing tactics. Men and women across the country attend conferences to help learn about strategies for growing their practices. But how many of these ideas are actually good?If your current physician marketing strategy involves simply creating Facebook and Twitter accounts that you don’t use, …

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Patients are a virtue: A look into hospital marketing

Leave a Comment / Consumer & Healthcare, Healthcare / By bigeyeuser

Hospital marketers are in a tough position when it comes to pleasing physicians. Doctors, surgeons and specialists typically have years and years of expertise, and often believe that their ideas and personas warrant marketing and publicity recognition. Many times, this is true – a long list of award-winning services may entice people to choose your …

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Four important Facebook tips for hospital marketers

Leave a Comment / Consumer & Healthcare, Digital Targeting Services, Healthcare, Media & Analytics / By bigeyeuser

Hospital marketers face challenges unique to their profession. Marketing often entails informing the public of staff accomplishments, explaining new physician services, or simply building awareness within the community. Successful hospital marketers integrate both digital strategies and direct contact within their locale. Such hospitals may also need to focus on hosting events and building direct relationships …

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