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Sustainable Packaging Design Connects DTC Brands With Customers

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Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years. These DTC brands rapidly evolved from startups and gained significant market shares from established competitors. …

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Everything You Need to Know About Living in Nashville, TN

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Learn everything you wanted to know about what makes Music City so great to live in from the people that call it home. Download our Nashville, Tennessee Report to review all of the details. Introduction The capital city of Tennessee, Nashville is the 23rd-most populous city in the United States and the seat of Davidson …

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What is Brand Positioning — And Why Every Company Needs It!

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A brand positioning strategy will increase brand value by creating a positive impression of the company’s products in consumer’s minds. Brand positioning refers to creating a good impression of your company in the minds of consumers. Done right, people should automatically associate your brand with the benefits you offer. A brand strategy agency will help …

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Why a Multifamily Marketing Agency Should Employ Live Chat

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Live chat can improve multifamily marketing conversions by offering prospects speed, convenience, and a more comfortable way to communicate. Marketing for property developers has evolved considerably in the past few years. In particular, one innovation holds immense promise to improve digital conversions. According to Neil Patel’s research, just including live chat on a multifamily marketing agency …

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Sports Team Branding That Knocks Brand Development Out of the Park

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See how the best branding agencies view some examples of both great and terrible brand development work for sports teams and athletics. A good brand design agency understands the importance of brand development for sports teams. A team’s brand provides a quick reference point for what the team and even individual athletes represent. From the …

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Digital Marketing Analytics 101: Know How People Use Your Website

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More than just web analytics, marketing analytics provides true insight into customer behavior across all sales and advertising channels. HubSpot mentioned that measuring marketing advertising effectiveness still challenges marketers today. Even though anybody with a website can turn to such established dashboards as Google Analytics, web analytics tools like that only offer part of the information …

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Telehealth Digital Strategies for Mental Health Providers

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Recently, more people have suffered from mental health issues; the right digital strategy can help mental health and telehealth marketing help more patients. In the United States, past studies have suggested that almost 20 percent of adults coped with some form of mental illness. During the recent coronavirus pandemic, the CDC doubled that figure when they reported …

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4 Innovative Banking Moves Bank Marketers Can Admire

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In an age of aggressive fintech marketing and consumer uncertainly, banks need to work harder to deliver innovative solutions and marketing messages. Tight budgets, changing consumer behavior, disrupted markets, and fierce competition from aggressive fintech marketing companies forced rapid transformation across the financial industry. Of course, the coronavirus pandemic encouraged banking to accelerate some of …

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Environmental Branding: Brand Design Goes Beyond Colors and Fonts

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An environmental branding agency turns physical space into a positive experience for customers and employees, thus enhancing experience and connections. Discussions about branding tend to focus upon the graphics, colors, and fonts used in packaging and advertising. After all, these contact points might create that all-important first impression — or sometimes, even the only impression. …

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2021 Marketing Trends to Set Your Brand Ahead of the Curve

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In 2021, top advertising agencies should encourage clients to remain agile, put customers and employees first, value trust, and get creative. A Deloitte Insights paper prefaced its own vision for 2021 marketing trends by first recounting some history. They observed that past crises tended to spark new innovations and shift perceptions of value. As examples, they …

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