Let’s start with the obvious question. What is out of home advertising or OOH? OOH is a broad term, encompassing any type of advertising where brands interact with potential customers outside their homes. This includes billboards, point of sale displays, bus or street signage, and guerrilla or grassroots marketing events — to name a few. …
How Out of Home Advertising Supports Destination Marketing Read More »
Did you know that 66% of U.S. Consumers watch travel videos when thinking about or planning at trip to inform their purchasing decisions, according to Tubular Insights? And did you know that by 2019, Cisco predicts that over 90% of the internet bandwidth will be used by video media? We’re sensing a trend here. Video …
How video links can transport your tourism marketing to the future Read More »
Retail always seems to be the center of conversation when talking about the power of social marketing. With the rise of influencer marketing, product placement and promotion has taken on a life of its own, so we get it. Self-made celebrities are unboxing products, recommending hundreds of thousands of dollars in sales, and getting paid …
5 Social Networking Sites Every Service Marketing Provider Needs Read More »
Many marketers struggle to understand how to accurately measure the impact of each and every touch point that individual consumers are exposed to, across all devices, channels, and campaigns, both online and offline. And according to e-marketer, only 60% of marketers use accurate measurement tools to evaluate their channel performance. Of that group, most track …
Attribution = accurate measurement for customer touch points Read More »
Analytics have been a long-standing source of knowledge about the customer journey since the ability to track online behavior became available. But, just as we’ve evolved from the the days of Alta Vista and Ask Jeeves, so have our tracking methodologies. Marketing attribution modeling is the next wave in data collection and synthesis. That isn’t …
How to Unlock the Customer Journey Using Marketing Attribution Read More »
For years, marketers have relied on last click attribution to assign value to their marketing campaigns. If you’re unfamiliar with the term, you probably already understand the concept because it isn’t a new idea — we just have a new name for it. Last click attribution assumes that no matter how many times a customer …
Why Last Click Attribution Will Leave You in Last Place Read More »
As one of our closest data partners asks: what if you walked into your CEO’s office and told her that 68% of your data was wrong? Chances are, the conversation isn’t going to go well. That exact statistic is the possible gap digital marketers face when trying to accurately track data online. This metrics case …
68% Data is Wrong: Marketing Sources Mean Reduced Blindspots Read More »
Miami’s new Brickell City Center – an interactive, luxury shopping concept that blends urban design, food, entertainment, and commerce together – is living proof of the new “new” millennial mindset. The Center’s eco-friendly, temperature-regulating “sky ribbon” guides pedestrians along a suspended path among the high rises of Miami’s financial district. Along the way, they’ll find …
The Art of Nostalgia: Marketing to the New Millennial Mindset Read More »
Love Always WinsBy: BIGEYE Posted on February 14, 2017 In the midst of tragedy came an outpouring of love into our city from around the world, reminding us that love will always beat hate. This Valentine’s Day, we want to celebrate love. The love of a community. This past year, the Orlando community has unified …
ORLANDO, Fla. – November 5, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, today announced it has nabbed top honors as Central Florida’s Best Ad Agency, according to Orlando Business Journal readers. BIGEYE was selected from reader submissions during the Orlando Business Journal’s 2014 Readers’ Choice Awards nomination period in September. More than …
BIGEYE named Central Florida’s Best Ad Agency 2014 Read More »
