Direct to consumer brands are winning market share from brick and mortar retailers – but they need the power of legacy TV to take the next step. Direct to consumer (DTC or D2C) companies have taken full advantage of paid social and paid search to bootstrap growth. The dominant digital ad trio of Instagram, Facebook …
Knowing the difference between red, yellow, and green when it comes to the CBD advertising restrictions is vital to the success of your business. CBD companies are seeing green. Lawmakers are flashing yellow. And some online platforms are holding a large red stop sign that says “CBD Ad Restrictions”. That’s the status of the CBD industry …
Red, Yellow, and Green: 3 Colors Explaining the CBD Market Read More »
Banks face a significant marketing challenge. Long valued as steady, reliable institutions, they need to show consumers today that they can be innovative organizations as well. Ask most people what they think about banking, and they’ll say that it’s a necessary service, but one that hasn’t really changed much through the years. That perception is …
With the CBD industry rising in profits and concerns, it’s time to partner with a CBD marketing agency to enhance your brand and product positioning. Whether you’re selling CBD products or you’re a CBD marketing agency, it’s a great time to be green. U.S. farmers are switching — in large numbers — from pumpkins and squash …
The CBD Conundrum: How to Market Your Products Effectively Read More »
Tech is changing virtually every consumer industry, and pet products are no exception. Here’s what you need to know about tech pet product marketing. Thanks to the power connected devices, AI, and wearable tech, we can customize and optimize our diet, our workout regimen, and even our sleep. The human quest for better living through …
It’s time to navigate the tricky terrain of CBD digital marketing with a specialized CBD marketing agency by your side through it all. The health and wellness industry has given us some powerful cultural trends recently: Quinoa, kale, gluten-free…the list goes on. Yet cannabidiol (CBD) has the potential to dwarf all of them. The CBD …
Dog Treats, DVDs, and CBD: 2019’s Hottest Product Category Read More »
While credit unions are almost universally admired, many consumers are still unclear on their benefits. Here’s what credit union marketers need to know. Credit union marketing comes with a significant built-in advantage: Most consumers are predisposed to like and trust credit unions. This, in turn, means they are primed for smart marketing and advertising messages. …
Top Strategies for Credit Union Marketers in 2020 Read More »
Didn’t grandma ever tell you to mind your own business? Now it’s time to shift focus to the P’s & C’s of property management social media marketing. Social media moves fast — so it’s critical to stay up to date with the most innovative new ideas. The recent Multifamily Social Media Summit gave property management professionals …
Want Effective Property Management Marketing? Mind your P’s & C’s Read More »
Checking out the e-commerce way has never been easier and your media buying agency is the best way to keep up with the shoppable assets within media. Retailers and consumers take note: Google and Instagram are determined to radically simplify the buyer’s journey. Elegant simplicity is one of the highest aims of user experience, and …
Shoppable Search and Instagram Checkout: What Brands Need to Know Read More »
It’s time for a more data-driven approach, so let display advertising services take the wheel of your marketing strategy. Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing realm. …
How Pier 1 Increased Consumer Response Through Data Strategy Read More »
