Let’s get controversial. You’ve probably heard the saying, “no news is good news.” You’ve probably also heard the saying, “there’s no such thing as bad publicity.” But when your company is the target of bad press – such as fast-food behemoth Chipotle’s recent scandal, thanks to the “Chubby Chipotle” smear campaign running in the New …
Dear Chipotle: Clickbait isn’t always a bad thing Read More »
It’s definitely a challenging time to be working in healthcare.There are political pressures – and competing agendas – to expand or undo the insurance structure. Along with increases in billing, every insurance provider requires their own rules and paperwork, and regulations are constantly evolving regarding the best practices for discussing or sharing patient information. On the brighter side, there …
4 reasons why digital advertising matters in healthcare marketing Read More »
As featured in an earlier blog post, millennials represent 92 million in the United States and are reaping the benefits of improved financial conditions after bouncing back from the recession hit. These young adults are ripe for new banking relationships and considering new bank products to suit their needs, such as checking and savings accounts. This …
How to develop a successful bank conversion marketing program Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
When you think of a luxury consumer, what comes to mind? Is it a young tech millionaire? A wealthy housewife? Someone living off of a family trust fund? At our Orlando marketing agency, we believe that if you’re dealing in luxury goods or services, it’s important to have a deep understanding of your customers – …
The Expert Methods For Reaching the Luxury Customer Read More »
In doing the work that I do as a strategist, it can be difficult to take long and complex research sets and narrow them down into short, concise documents. I tend to think every little insight I discover is groundbreaking and should be carefully perused by everyone at every level at a company, but I’ve …
How to Kiss Long Strategic Findings Documents Goodbye Read More »
Recently, I had a chance to see Her, the Spike Jonze-directed film about a man who falls in love with a human-like operating system. It is a wonderful film, and certainly is deserving of its place as an Academy Award-nominated film this awards season. However, plot details aside, watching the film led me to think …
Hyper Targeted Advertising in a Spike Jonze World Read More »
Recently, TechCrunch.com reported on a new generation that will grow up with only digital technology. These days are quickly approaching, and while many people are terrified of what it means for socialization skills and handwritten letters, the reality is that someday, people may never even need these tools. It’s easy to imagine an Armageddon that …
Why Should You Use Mobile Advertising? One Word: RESULTS Read More »
Happy Thanksgiving! In a world growing more complex on a daily basis, the team at BIGEYE gives thanks for a few marketing tools that help make our lives easier–and give us more time to spend the holidays with our families. Google Analytics: Google Analytics is an all-around excellent tool. It offers numerous ways to allow …
Marketing Tools Our BIGEYE Teams Gives Thanks For Read More »
Each year as the crisp fall air starts to deepen into a winter chill, people across the country don their snow boots (or just boots for us Florida folks) and head out to Starbucks seeking the type of warmth that can only come from a seasonal Starbucks Christmas blend. The team at our Florida advertising …
Know The Importance of Embracing Seasonal Marketing Read More »
