If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
In the wake of the Cambridge Analytica data privacy scandal, and with the European Union implementing its General Data Protection Regulation (GDPR) laws, Facebook has made changes to its user privacy policy. While the Cambridge Analytica situation was more related to the mishandling of data by app developers, the policy changes have gone beyond app …
Facebook and GDPR: Insights from a Digital Media Buying Agency Read More »
If a person from the year 2005 were to visit us today, they’d find that most things in our daily lives hadn’t changed dramatically over 13 years. Until they decided to watch a film or a television show, of course. Then they’d realize the way people consume content has been radically altered in a brief span of time. In 2005, …
Why Smart Marketers are Allocating Ad Spend to OTT Media Read More »
No business can survive without one, key ingredient: customers. Bringing in new customers — formally known as “user acquisition” — should be one of your company’s most important (and lucrative) business goals. User acquisition is a blanket term used to describe interconnected activities, such as content creation, media buying, conversion funnel analysis, marketing automation, and …
4 Secrets to a more sustainable user acquisition plan Read More »
The most successful brands, apps, and websites connect to their audience in ways that fit seamlessly into consumers lifestyles by bridging rich content — like multi-channel video and highly personalized posts — across platforms and devices. A sparkling example of multi-platform marketing comes from startup darling Rent the Runway (RTR), which lets users rent clothes …
New multi-channel video measurement will change media buying Read More »
Okay, let’s get this out of the way right up front. Sometimes, we can be biased. Yes, we love our team of Orlando marketing experts. And yes, we are partial to the smart, passionate, digital-obsessed account executives that make our agency unique. But with absolutely no bias whatsoever: advertising agencies – in general – are …
3 reasons why ad agencies are more effective at media buying Read More »
Millennials – in particular 30-something year olds with growing disposable income and mature media usage patterns – are one of the largest and most critical consumer subsets. Understanding how to attract them starts with understanding that millennials have a distinct media usage pattern that differs from their predecessors and will likely differ from the next …
How to create a media plan for 30-somethings year olds Read More »
Over the past few weeks, we’ve shared a few posts on media buying and CPM campaigns and how to decode digital marketing jargon. In each post, we’ve mentioned that partnering with your local Orlando marketing agency can help you get better rates and ensure your ads are targeted in the right way when starting a …
Media buying agencies in the age of Madison Avenue kickbacks Read More »
As featured in an earlier blog post, millennials represent 92 million in the United States and are reaping the benefits of improved financial conditions after bouncing back from the recession hit. These young adults are ripe for new banking relationships and considering new bank products to suit their needs, such as checking and savings accounts. This …
How to develop a successful bank conversion marketing program Read More »
There’s an old episode of the hit television show The Office where the now infamous boss, Michael Scott (played by Steve Carell), hires his nephew to work for Dunder Mifflin Paper Company. Rather than providing any sort of value to the company and the employees therein, Scott’s nephew becomes a burden, creating more problems than …
The Guide To The Social Media Management Juggernaut Read More »
