With so much emphasis on Generation Y’s blooming purchase power and the golden parachutes Baby Boomers are enjoying post-retirement, Generation X, otherwise known as the forgotten generation, is … well, being forgotten yet again. But this is a huge mistake if you are a traveler marketer. Generation X by the numbers: If getting people to …
Stop Overlooking the Forgotten Generation X with Resort Ads Read More »
One of the most common questions we get from small and medium-sized businesses is how to craft a media buying plan tailored to their services. There is an unnecessary air of mystery around the process that can make media buying feel inaccessible to the average business owner. We have an entire department dedicated to business …
7 Ways to incorporate media buying into your business plan Read More »
Retail always seems to be the center of conversation when talking about the power of social marketing. With the rise of influencer marketing, product placement and promotion has taken on a life of its own, so we get it. Self-made celebrities are unboxing products, recommending hundreds of thousands of dollars in sales, and getting paid …
5 Social Networking Sites Every Service Marketing Provider Needs Read More »
We don’t want to ruffle any feathers, but bloggers and influencers are slowly (or not so slowly depending on who you ask…) starting to replace print advertising and editorial content. We aren’t saying that beauty magazines have become obsolete, but platforms such as Pinterest and YouTube have made it faster and easier for the average …
Cosmetic marketing gets a makeover thanks to influencer marketing Read More »
Cracking the customer code shouldn’t feel impossible. We’re all customers, after all. Yet making marketing decisions can sometimes veer too far into Mad Men-style gut checks and intuition, or too far toward a clinical analysis of data that leaves out that emotional element. Attribution modeling — whether you call it omni-channel, cross-channel, or multi-channel — …
Omni-channel, Cross-channel, & Multi-channel Attribution, oh my! Read More »
We aren’t exactly saying that you need to become the next Kim Kardashian…but we do think you should be using influencers like her to leverage your brand. As Dan Kennedy, known as the “Godfather of Direct Marketing,” once said, according to the Huffington Post: “The simple truth is, if you aren’t deliberately, systematically, methodically — …
Kim Kardashian (& authority marketing) are important to your brand Read More »
It seems there is always another trend to chase, another metric to follow, and another golden rule to adhere to, so we try to consolidate the most important pieces of information to help you make strong social media marketing decisions. Without further ado, here are our top five recommendations to break through the social media …
New year, new trends: Break through social media noise in 2017 Read More »
When people think about attribution marketing, they often think of it as a digital tool. Although this mindset is somewhat misleading, it makes sense because many of the earliest attribution models focused primarily on tracking digital touch points. As our understanding of attribution has become more refined however, we know that the digital world is …
Attribution marketing unlocks optimal mix for on & offline efforts Read More »
As one of our closest data partners asks: what if you walked into your CEO’s office and told her that 68% of your data was wrong? Chances are, the conversation isn’t going to go well. That exact statistic is the possible gap digital marketers face when trying to accurately track data online. This metrics case …
68% Data is Wrong: Marketing Sources Mean Reduced Blindspots Read More »
Over the next three years, more than 73% of brands plan to increase their marketing analytics spend in an attempt to understand the ubiquitous notion of attribution marketing, according to Forbes . Attribution, or cross-channel marketing is a relatively new trend that has taken the digital world by storm and attempts to assign value to …
True or false: Myths about cross-channel attribution marketing Read More »
